Your source of insights for a successful digital transformation.

10 Inspiring SlideShare Presentations For Your Customer Experience

In the last few years, SlideShare has become the perfect place if you are a digital leader looking for inspiration. A true business platform, with over 70 million unique visitors. No wonder that it is today one of the top 100 most-visited websites in the world.

It surely is the world’s largest community for professional content, even though sometimes the amount of information can be daunting. We have done the dirty work for you, tracking down 10 of the most inspiring SlideShare presentations that could help you improve customer experience.

Topics: Digital Customer Experience Social Networking Facebook Branding Content Marketing Mobile

Engage Millennial Customers Using Mobile & Social Media

Millennial customers defy any categorization by definition. They have some traits in common, however: Mostly optimistic; self-aware and demanding; always connected and empowered by technology.

They breathe in symbiosis with their smartphone. They definitely are the living proof of the digital transformation, that has changed the way we live, communicate, search and make purchases. How can you engage and monetize millennials?

Topics: Digital Customer Experience Social Networking Branding Retail Content Marketing Wearable Mobile

10 (+5) Best Business Apps To Improve Your Marketing Strategy

Take a look at the app stores. Today, there is quite an abundance of tools that promise to help marketers and entrepreneurs in taking better - and timely - decisions. We have all come to rely on mobile devices to manage daily tasks and increase the quality of our output.

Since the smartphone has become the privileged companion of our private and professional life, mobile business apps represent the essential compendium to stay connected 24/7 with what matters most: your brand and your customers.

Topics: Digital Customer Experience iOS Project Management Android Mobile

Mobile Shopping - A Guide To Developing Your Retail Strategy

We often hear people talk about the future of retail like it is something that will happen at any point in the future. The truth is that the future of retail is already here. It is today. You can only adapt or become irrelevant.

The smartphone has changed customer behaviors, in the name of an omni-channel approach to shopping. Mobile technology is disrupting the retail industry, and we are facing the rise of mobile shopping. How do you respond to this evolution?

Topics: Digital Customer Experience Retail Mobile

5 Books Every Digital Marketer Should Read This Summer

Have you ever read a book that totally changed the way you look at your business? In these times of constant evolution, the only certainty is that you can’t stop learning if you want to stay always at the top of the game.

No doubt that reading is one of the best choices you have to improve your skills and get a better understanding of what is going on around you. If your goal is to deliver meaningful experiences to your customers, you have to start improving yourself.

Topics: Digital Customer Experience Innovation Content Marketing Mobile development

Pokemon Go - How Retailers Can Capitalize On The Power Of Games

Hordes of walkers move towards the same target. They are looking for something, and willing to fight to catch it. This is not the plot of a post-apocalyptic drama. This is what is happening right now with Pokemon Go.

In less than two weeks, the brand-new mobile game of the Nintendo franchise has gone from an experiment to a social phenomenon, to a business case. A story that every retail brand should listen carefully.

Topics: Digital Customer Experience Gamification Retail Mobile customer engagement

How Mobile Commerce Is Disrupting Your Business [Infographic]

We check the phone on average 150 times a day. We turn in on within 15 minutes of waking up in the morning. While we are in a store, we turn to our smartphone to get suggestions, compare prices and decide what - and where - to buy.

Is this affecting your business strategy? Mobile commerce already makes up 34% of all e-commerce transactions around the world, and it is destined to disrupt the retail industry. How are you going to keep up?

Topics: Digital Customer Experience Retail Mobile customer engagement

Conversational Commerce - A New Paradigm For The Customer Experience

2016 will be the year of conversational commerce.” With these very words Chris Messina, Developer Experience Lead at Uber, introduced in 2015 the idea of conversational commerce as the main trend of customer-facing apps.

Today, with the chatbot mania in full swing, it is time to review this topic, and see what has happened in the tech world since the pioneering Uber’s first integration into Facebook Messenger. And how this trend is affecting the digital customer experience.

Topics: Digital Customer Experience Future Innovation Social Networking Retail Mobile

Customer Loyalty: Why Is It So Important? [Infographic]

It is always a good day when a new customer buys your product for the first time. It is even better, however, when that random customer becomes a loyal, faithful brand advocate. 

Why is customer loyalty so important? We now know that it costs six times more to acquire a new client than to retain an existing one. It is not only about money, though. The way you build and manage loyalty will ultimately uphold the success of your business strategy in the long term.

Topics: Digital Customer Experience Mobile customer engagement

2016 Internet Trends Report: 5 Key Takeaways

One of the fastest ways to learn what is going on in the tech world is to read Mary Meeker’s annual report. The 2016 Internet Trends Report comes in the form of a 213 slides presentation, covering a wide range of topics from the eternal battle between iOS and Android to the emergence of new markets and customers.

Below you will find the full 2016 report. Here we will focus on five major takeaways, based on eye-opening stats and facts, that will help you better understand what lies beneath the forces of the digital transformation.

Topics: Digital Customer Experience Mobile Internet of Things customer engagement