Your source of insights for a successful digital transformation.

Introducing The Next Generation Store [VIDEO]

The smartphone is at the forefront of a digital transformation that is quickly disrupting the physical identity of the retail store.

Customer behaviors, tastes, and needs are continuously rewritten by technology. The keywords to understanding this shift are personalization and relevance.

Topics: Digital Customer Experience Neosperience Apps Neosperience Mobile

The State of Inbound 2016 - A Few Hints on The Future of Marketing

Hubspot has released its global 8th annual The State of Inbound, a top notch report delivering an in-depth analysis of the main global trends. ‘Inbound’, of course, is the engine that drives the whole take on the future of marketing.

The report, however, is not limited to a partial view on the matter. On the contrary, it delivers useful insights into the most urgent challenges and priorities for marketers and salespeople, based on data gathered from thousands of the world’s leading professionals.

Topics: Digital Customer Experience Content Marketing Inbound Marketing Mobile

Three Questions For The Next Generation Customer Experience

Sometimes we are so focused on what we need to do today that we barely realize that our efforts could be vain in the near future. This principle is even truer when it comes to the experience of your clients.

Today, everybody is well aware of the importance of the customer experience, and it can hardly be called a buzzword anymore. While we talk about the principles of the experience, however, they have already moved one step forward.

Topics: Digital Customer Experience Mobile customer engagement Customer Journey

Google AMP - The Future Of Mobile Marketing: What You Need To Know

What is Google AMP Project? Mobile devices have changed the way we access information. As a consequence, they have disrupted the news and communication industry, promoting new tools to create and share contents.

The problem is: While publishers now use the mobile web to reach readers, the customer experience is often discouraging, and leaves a lot to be desired. As usual, people and technology evolve at a quicker pace than companies. Let’s get back to the question, then: Is Google AMP the next revolution for mobile marketing?

Topics: Digital Customer Experience Innovation Content Marketing Mobile Google

10 Inspiring SlideShare Presentations For Your Customer Experience

In the last few years, SlideShare has become the perfect place if you are a digital leader looking for inspiration. A true business platform, with over 70 million unique visitors. No wonder that it is today one of the top 100 most-visited websites in the world.

It surely is the world’s largest community for professional content, even though sometimes the amount of information can be daunting. We have done the dirty work for you, tracking down 10 of the most inspiring SlideShare presentations that could help you improve customer experience.

Topics: Digital Customer Experience Social Networking Facebook Branding Content Marketing Mobile

Engage Millennial Customers Using Mobile & Social Media

Millennial customers defy any categorization by definition. They have some traits in common, however: Mostly optimistic; self-aware and demanding; always connected and empowered by technology.

They breathe in symbiosis with their smartphone. They definitely are the living proof of the digital transformation, that has changed the way we live, communicate, search and make purchases. How can you engage and monetize millennials?

Topics: Digital Customer Experience Social Networking Branding Retail Content Marketing Wearable Mobile

10 (+5) Best Business Apps To Improve Your Marketing Strategy

Take a look at the app stores. Today, there is quite an abundance of tools that promise to help marketers and entrepreneurs in taking better - and timely - decisions. We have all come to rely on mobile devices to manage daily tasks and increase the quality of our output.

Since the smartphone has become the privileged companion of our private and professional life, mobile business apps represent the essential compendium to stay connected 24/7 with what matters most: your brand and your customers.

Topics: Digital Customer Experience iOS Project Management Android Mobile

Mobile Shopping - A Guide To Developing Your Retail Strategy

We often hear people talk about the future of retail like it is something that will happen at any point in the future. The truth is that the future of retail is already here. It is today. You can only adapt or become irrelevant.

The smartphone has changed customer behaviors, in the name of an omni-channel approach to shopping. Mobile technology is disrupting the retail industry, and we are facing the rise of mobile shopping. How do you respond to this evolution?

Topics: Digital Customer Experience Retail Mobile

5 Books Every Digital Marketer Should Read This Summer

Have you ever read a book that totally changed the way you look at your business? In these times of constant evolution, the only certainty is that you can’t stop learning if you want to stay always at the top of the game.

No doubt that reading is one of the best choices you have to improve your skills and get a better understanding of what is going on around you. If your goal is to deliver meaningful experiences to your customers, you have to start improving yourself.

Topics: Digital Customer Experience Innovation Content Marketing Mobile development

Pokemon Go - How Retailers Can Capitalize On The Power Of Games

Hordes of walkers move towards the same target. They are looking for something, and willing to fight to catch it. This is not the plot of a post-apocalyptic drama. This is what is happening right now with Pokemon Go.

In less than two weeks, the brand-new mobile game of the Nintendo franchise has gone from an experiment to a social phenomenon, to a business case. A story that every retail brand should listen carefully.

Topics: Digital Customer Experience Gamification Retail Mobile customer engagement