Have you ever read a book that totally changed the way you look at your business? In these times of constant evolution, the only certainty is that you can’t stop learning if you want to stay always at the top of the game.
No doubt that reading is one of the best choices you have to improve your skills and get a better understanding of what is going on around you. If your goal is to deliver meaningful experiences to your customers, you have to start improving yourself.
The American political journalist P.J. O’Rourke once said that you should “Always read something that will make you look good if you die in the middle of it.” What’s not to love about this sentence? Learning is such a critical process that we have chosen it as one of the steps in The DCX 7-Steps Checklist, a guide that’ll help you build an amazing customer experience.
The problem with reading, today, is that we are all caught in a fast-paced world with a short attention span. Too many things happen around us, so many sources to check and so little time to do it. We are quite lucky, though, because someone else has done the hard work for us. Authors that have tackled the challenge to help digital leaders to keep up with the evolution of marketing and technology.
The more provoking is the book you read, the more you will be forced out of your comfort zone. Once you question your beliefs and layered knowledge, then you are ready to move forward. It is not just theory: In the era of the digital transformation you can’t hack your growth if you still rely on the old-fashioned way to do things.
You need innovative approaches to old questions. How can I grow my business? How can I overcome the challenges of the digital transformation? How can I engage and monetize my digital customers? How can I convert random customers into loyal brand advocates?
If you are looking for an answer to these - and many more - business problems, you might find useful insights through the pages of these five books every digital marketer should read.
EVERYBODY WRITES, BY ANN HANDLEY
We start with content marketing, and it is all but a case. Content is the primary source of knowledge for customers that want to solve a problem, find the right product, or take decisions. Content, on the other side, is the primary source of power for brands that need to stay top of mind and be found whenever customers need it.
Starting from the assumption that everybody writes - and the Internet is filled with all sorts of contents - Ann Handley creates "a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer."
HOOKED, BY NIR EYAL
We always emphasize the importance of a well planned, meaningful customer experience on the road to business success. But there is a plain fact that none can ignore: If people don't like the product you sell, your strategy is likely doomed. So, how can you develop and market a product/service that customers will love?
Nir Eyal tries to find an answer in his book Hooked: How To Build Habit-Forming Products. Want to be the next sensation? Try with the Hook Model, "a four-step process embedded into the products of many successful companies to subtly encourage customer behavior."
DON'T MAKE ME THINK, BY STEVE KRUG
First published in 2000, and since then revamped many times, Don't Make Me Think is all about the importance of usability. A subject that has become even more critical in the age of mobile screens. People do not want to waste time so what's the point of developing a web presence if this is not optimized and usable?
Essential reading for everyone involved in web design and mobile development, Steve Krug's book offers a fresh perspective to the principles of intuitive navigation and information design. A must have for knowledge about the digital customer experience.
THE MEMBERSHIP ECONOMY, BY ROBBIE KELLMAN BAXTER
We often say that "one single sale passes by, while loyalty stays forever." A great product is important, an amazing experience is essential, but it is the customer that matters most. Technology - website, mobile app, augmented reality and so on - is just a means not the final goal. A means to conquer your customer's heart.
This is the reason why the most innovative and successful companies are rapidly shifting to a new business model, centered on the loyalty. It is called The Membership Economy and it focused on building a community and turning digital subscriptions into forever sales.
JAB JAB JAB RIGHT HOOK, BY GARY VAYNERCHUK
We know Gary Vaynerchuk as the author of 'The Thank You Economy'. His latest effort comes with a funny title that says it all: Jab, Jab, Jab, Right Hook - How To Tell Your Story in a Noisy Social World. There is no need to remember the importance of social networks and storytelling. They are basic task.
Far less common is the ability to shine in the social arena, delivering hooking stories in a way that customers will remember forever. Million pieces of content are shared every second. How can you plan for the right hook, the one that is going to knock out your competitors?
If you need more food for thought, you can also download The Mobile Engagement Playbook, a collection of relevant insights that'll help you to overcome the challenges of the digital transformation and grow your business exponentially.