Your source of insights for a successful digital transformation.

5 Ways To Use Social Media To Improve Customer Experience

Social Media, whether you like them or not, have become essential to build a competitive - and truly innovative - marketing strategy. A social media plan, thus, is no longer optional for brands wishing to grow their shares and compete for customers’ attention.

While it may still be quite hard to measure ROI on social media marketing, try to focus on what really matters in the digital world: the experience. The question, then, is how can you use social media to improve customer experience.

Topics: Digital Customer Experience Gamification Social Networking Facebook Content Marketing

Improve Customer Experience: Download The DCX 7-Steps Checklist

How can I create compelling experiences for my customers? How can I guide them through the purchase process, from awareness to consideration to conversion? How can my brand evolve to embrace the mobile mind shift? Ever thought of building a checklist? The DCX 7-Steps Checklist will help you find the right answer, with requirements and insights to shape an amazing digital customer experience. A guide you can download for free.

Topics: Digital Customer Experience Neosperience Apps Neosperience Inbound Marketing

4 Email Marketing Trends That Will Affect Customer Experience

In the mobile era, you may think that Emails have lost their marketing appeal, but that is far from being true. Email Marketing is still considered one of the most important digital marketing techniques available, and competes with paid search for the highest ROI and budget volumes.

Traditional Email tactics, however, today don't work like they used to, and that’s a huge problem since they are meant to build customer loyalty and trust. There are few trends, though, that will soon change how you do plan your Emails and the digital customer experience.

Topics: Digital Customer Experience Analytics Content Marketing Inbound Marketing Wearable Big Data

4 Ways Customer Journey Mapping Will Boost Customer Experience

Try to remember the last time you have given up on a product or service because of a bad overall experience. As a customer, there is nothing worse than those situations where you expect one thing, just to receive a totally different result, as if you were dealing with two different companies. Customer journey mapping is essential for brands to avoid these pitfalls and boost customer experience.

Topics: Digital Customer Experience Storytelling Content Marketing Inbound Marketing Big Data Customer Journey

5 Mobile Customer Experience Lessons From 2015 SXSW

Mobile marketing and customer experience management are getting closer and closer, the two sides of the same business coin. We have had a further confirmation - as if one were needed - during the 2015 SXSW conference, a place where innovation and disruption meet to change the rules of the game. There are few lessons about mobile customer experience we can take away from the heap of conferences and panels.

Topics: Digital Customer Experience Social Networking Content Marketing Inbound Marketing

5 Ways To Stop Worrying And Learn To Improve Customer Experience

"Digital transformation or how I learned to stop worrying and love the customer"; quoting Stanley Kubrick, this would make a great movie title for the Age of the Customer. 

Taking a look at the 2015 SXSW conference schedule, it’s easy to see that there is one trend - clearly surfaced in most panels - standing out: the importance of digital innovation to deal with customers hard to engage (and please). Business studies have a specific name for this evolution: it’s called customer experience transformation and is now top priority to measure against the competition.

Topics: Digital Customer Experience Innovation Branding Storytelling Content Marketing

10 Inventions That Will Revolutionize Retail Customer Experience

The future is already here. It is just not evenly distributed.” This quote by the cyberspace guru writer William Gibson introduced one of the most intriguing panels of the 2015 SXSWSouth by Southwest - schedule.

10 inventions that will revolutionize retail’ - behind this title lies the question so many entrepreneurs are afraid to ask: What does the future of retail hold? Technology disruption changes the rules of production and distribution, and brands need to evolve accordingly, if they want to survive the retail revolution.

Topics: Digital Customer Experience Future Innovation Neosperience Retail Payment Big Data Mobile Internet of Things

5 Laws of Inbound Marketing To Improve Customer Experience

We all know that the inner workings of the world is ruled by widely accepted laws. A scientific law is the description of an observed phenomenon, supported by a large amount of empirical data. The same with the laws of customer experience, deeply rooted in numbers and statistics.

To understand clients, build your inbound marketing strategy and improve customer experience for the digital era, you have to consider this set of fundamental truths about how the Age of the Customer works.

Topics: Digital Customer Experience Innovation Analytics Content Marketing Inbound Marketing

Top 5 Steps to Improve Customer Experience For Millennials

Millennials, Generation Y, Generation Me, Boomerangs: they have many names and they are among us. Call them what you want but never ever ignore them, if you want to ensure a long life for your business. It is important to understand how to adapt your strategy to their lifestyle and rules: if your customers are not millennials today, they soon will be. Very soon. Play their game and improve your customer experience, starting with mobile.

Topics: Digital Customer Experience Society Social Networking Facebook Branding Content Marketing Fashion Luxury and Beauty

10 Industries Using Beacons To Improve Customer Experience

Retailers are the most excited by the avalanche of new opportunities made possible by the Beacons technology. Since Apple first introduced it in mid-2013, though, iBeacon has opened the door of disruption for many - and sometimes unexpected - industries.

Now that the Apple Watch is on the verge of finally making a debut in stores, the buzz is even higher. The two, in fact, make the perfect pair to help you improve customer experience. Let’s see what are the top 10 industries that iBeacons already disrupt - or will disrupt in the near future.

Topics: Digital Customer Experience Future Innovation iOS Retail

Stay Epic! How To Use Visual Content To Improve Customer Engagement

The creation of a strong brand begins with the ability to attract more customers and involve them into innovative experiences. There are two key pillars for an amazing brand experience: technology and content.

Content marketing is not a new concept but it’s now more important than ever to improve customer engagement. And the most effective way to build a compelling brand story is to use visual content. Stay Epic, that’s the rule!

Topics: Digital Customer Experience Gamification Branding Content Marketing

Customer Loyalty: 5 Celebrity Lessons From Lady Gaga & Co.

What do Lady Gaga, One Direction, Oprah Winfrey and Jennifer Lawrence have in common? They are A-list celebrities, yes, but this is not enough to explain their enduring success. They must have something more, because you can't become the business machine they are today based solely on talent or luck.

The answer is simple: Lady Gaga and Co. did so relying on the ability to build and nurture a community of loyal and faithful fans. In the meanwhile offering useful lessons to every company and brand willing to improve customer loyalty.

Topics: Digital Customer Experience Society Social Networking Branding Content Marketing

How Industrial Internet of Things Will Transform Business & Customers

There is no doubt that the Internet of Things has become the cornerstone of all research turmoils these days. The intercommunication of smart objects and machines is meant to change the way companies deliver products and build experiences for their customers.

But it will also arguably become the biggest driver of growth in the next decade, reinventing industry sectors in the name of automation and efficiency. Are you ready for the Industrial Internet of Things?

Topics: Digital Customer Experience Innovation Analytics Retail Internet of Things