Your source of insights for a successful digital transformation.

10 Digital Strategy Mistakes That Can Kill Your Marketing Efforts

What are the secrets to a great digital strategy? We have entered a new era of marketing, yet digital strategy is still too often sidelined as the poor cousin of traditional planning. The next generation of customer experience requires a totally different approach.

Even when digital is not overlooked, it still seems that many brands play the game not knowing why they are actually creating a strategy in the first place. This lack of analysis exposes them to (avoidable) mistakes that might kill their marketing efforts.

Topics: Digital Customer Experience Social Networking Storytelling Content Marketing Inbound Marketing Mobile

Customer Engagement - 5 Things Sports Can Teach You About Loyalty

What do you need to be the best? Everything you’ve got.

This slogan - taken from a famous advertising for sports apparel - wraps-up the greatest lesson digital marketers can learn about customer engagement from sports management.

And that is: If you don’t train to offer the best performance and deliver the best results, you will never overcome the competition to win your customers’ heart and mind. You will never improve customer experience.

Topics: Digital Customer Experience Gamification Social Networking Branding Storytelling Content Marketing Wearable Big Data Mobile

Apple Watch: Why Your Digital Customers Love The Smartwatch

Is the Apple Watch the innovation your digital customers are looking for? Sure, the smartwatch is not a recent invention, but only now it is becoming a business success. Estimates for the first quarter of 2015 talk about 3 to 5 million units sold. Add the multitude of Android Wear and you will have the whole picture of a promising market.

This could be enough for an answer, but the real truth always lies beyond cold numbers. Success or failure of the Apple Watch will decide the role of the smartwatch in the redefinition of digital customer experience and - as a consequence - of your digital marketing strategy.

Topics: Digital Customer Experience Future Neosperience Apps Payment Wearable Mobile Internet of Things Apple

5 Mobile App Marketing Insights To Improve Customer Engagement

What is the first thing you do when you wake up in the morning? Before even drinking coffee, you more than likely pick up your smartphone to read the emails, check Facebook updates or look for promotions and special offers on your favorite products. Surfing from one app to another.

Apps are now an integral part of our daily life as human beings and customers. Mobile app marketing, thus, becomes fundamental for your brand to understand where (and how) to invest to improve customer engagement and boost revenue.

Topics: Digital Customer Experience Gamification Facebook iOS Android Mobile

4 Ways Virtual Reality Can Help You Improve Customer Experience

How can you succeed in today's hyper competitive markets, ensuring that your brand stands out from the crowd? The secret is to engage customers emotionally, taking advantage of technology to increase engagement and drive sales. In one word: deliver an amazing digital customer experience.

Of all the technology initiatives out there, virtual reality and augmented reality probably are the most mysterious ones. What's for sure is that they have a huge - yet unexplored - business potential. They empower you to evolve your digital properties, leveraging the power of 3D to create a unique immersive experience.

Topics: Digital Customer Experience Gamification Neosperience Apps Innovation Storytelling Content Marketing Mobile

8 Retail Trends Transforming the Shopping Experience From 2015

Retail and smartphones, a story of love and hate. It is clear that mobile technology not only affects sales in the 'online territory'; it also has a much broader impact on retail customer experience in general.

The digital transformation involves how we search for product information, what we buy, how when and where. Basically, it changes in-store customer behavior, driving the value of in-store sales. The future lies behind a wave of retail trends transforming the shopping experience.

Topics: Digital Customer Experience Gamification Future Social Networking Branding Retail Mobile

Wearable Technology: 3 Trends For The Future of Quantified Self

There could be wearables for everyone. Far from being fancy gadgets made to impress coworkers and friends, the smartwatch and all wearable technology seem destined to build a solid market, possibly taking a large share from smartphones and tablets.

While companies are still trying to figure out how to include them into their mobile marketing strategy, smart watches, glasses and wristbands are already reshaping the customer journey. And that’s just the beginning: even more disruptive wearables may come very soon.

Topics: Digital Customer Experience Gamification Future Fashion Luxury and Beauty Wearable Big Data