Your source of insights for a successful digital transformation.

10 Digital Strategy Tips To Overcome the Business Transformation

Business is undergoing a huge transformation - call it revolution - driven by emerging technologies. Marketers and entrepreneurs need to learn how to understand, engage and delight their digital customers, delivering experiences that are meaningful in every (micro) moment of truth.

In this world shaped by mobile devices - where customers are constantly connected and information is readily available with a tap on the smartphone - what is better than finding smart digital strategy tips to innovate your business plans?

Topics: Digital Customer Experience Innovation Branding Storytelling Content Marketing Mobile

5 Tech Trends To Improve Your Fashion Customer Experience

Uniqueness and exclusivity, two peculiar traits of a successful brand identity in the fashion industry. The distinctive essence is critical to win legions of loyal supporters, but it must be deployed across all touch points of the customer journey to be recognized as top choice.

All things fashion no longer belong to the field of handmade and craftsmanship. The entire industry is on the verge of its biggest revolution: as customers become digital customers, brands need to adapt as fast as they can, reinventing the whole idea of fashion customer experience.

Topics: Digital Customer Experience Retail Fashion Luxury and Beauty Mobile Internet of Things

Gartner’s Top 10 Technology Trends for 2016 To Improve Your Business

"My interest is in the future because I am going to spend the rest of my life there." (C.F. Kettering)

What technologies will impact organizations from 2016 on? As the end of year approaches, it is natural to look back at the highlights of the past. If you are an innovative digital leader, though, you will agree that it is way more useful to look ahead and try to foresee what is going to happen next.

That is exactly what Gartner’s analysts do every year, tracing the main technology trends that will define the borders of business transformation for the next future. As usual in the digital era, evolution is all about disruption.  

Topics: Digital Customer Experience Future Innovation Cloud Mobile Internet of Things development

5 Ways You Can Use Mobile To Improve Customer Experience

What is your first reference when you need to do something? What is your primary source of information when you need to decide what to buy? Mobile devices. One of the most exciting things about the Internet era is the pace at which innovation happens.

If we had to choose a single keyword to describe the historical moment we all live in, that would be ‘mobile’. Hence, there is no way to improve customer experience if you ignore the power of smartphones, smartwatches, wearables and all mobile technologies.

Topics: Digital Customer Experience Content Marketing Inbound Marketing Big Data Mobile

Born To Build: 5 Timeless Customer Experience Lessons From LEGO

What can customer experience leaders learn from the remarkable success of The LEGO Group? What is the connection between LEGO plastic bricks and digital marketing? None, at first glance. If you look deeply, though, you will see that the maker of children's toys that has a lot to teach.

There is a reason if the company has quadrupled its sales in the decade when virtual entertainment has replaced physical. That reason is the ability to build a unique brand, both anchored to tradition and open to innovation. The essence of digital transformation.

Topics: Digital Customer Experience Social Networking Branding Storytelling Content Marketing Inbound Marketing Mobile