Your source of insights for a successful digital transformation.

How To Monetize The Membership Economy Revolution

 
Today, ownership is out. Trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king.
 
Many companies in many different sectors have understood this trend and are creating an incredible value cultivating and nourishing their customer bases, bringing them to the membership economy.
 
In this article we outline key strategies and tactics based on real-world examples to help you successfully building a membership organization from scratch, or transforming your existing business.
 
Topics: Digital Customer Experience Innovation Mobile customer engagement

5 (+5) Tips To Start Mapping The Digital Customer Journey

My brand is customer-centric.” How many times have you heard these words? What exactly does it mean to be a customer-centric company? It is a revolution in how you think and act; it is the awareness of the increased significance of differentiating on customer experience.

Of course, you can’t simply switch your strategy and mentality overnight. This is a change that requires time and dedicated tools. Smart tools for smart customers. The digital customer journey map is the first and primary tool to deliver amazing meaningful experiences.

Topics: Digital Customer Experience Innovation Retail Mobile Customer Journey

Discover How To Optimize Digital Customer Experience With A/B Testing

In the Age of the Customer, companies have unprecedented opportunities to expand their business. All you need is a proper digital customer experience strategy, a mobile-first, if not a mobile-only engagement strategy and set of tools, such as a customer-facing app and a responsive website and then anyone can see – and buy! – whatever you’re selling.

But although it sounds easy, creating digital tools and content that entices people to spend is difficult. Luckily, there’s a surefire way to figure out what works: an A/B test.

Topics: Digital Customer Experience Neosperience Analytics Retail Mobile

5 Steps To Rock Your Customer Experience Strategy

What is your ultimate plan for your brand? If you ask any single marketer out there, they will tell you they want to become digital rock stars. Still, so many are still thinking and acting like support bands or - even worse - they simply stand in the crowd watching.

The long way to the top (if you want to rock and roll) starts with the awareness that best-in-class experiences are the key factor if you wish to top the bill. The first step to creating a rocking brand, thus, is to rock your customer experience strategy.

Topics: Digital Customer Experience Innovation Mobile Internet of Things Customer Journey