Your source of insights for a successful digital transformation.

Introducing The Next Generation Store [VIDEO]

The smartphone is at the forefront of a digital transformation that is quickly disrupting the physical identity of the retail store.

Customer behaviors, tastes, and needs are continuously rewritten by technology. The keywords to understanding this shift are personalization and relevance.

Topics: Digital Customer Experience Neosperience Apps Neosperience Mobile

The State of Inbound 2016 - A Few Hints on The Future of Marketing

Hubspot has released its global 8th annual The State of Inbound, a top notch report delivering an in-depth analysis of the main global trends. ‘Inbound’, of course, is the engine that drives the whole take on the future of marketing.

The report, however, is not limited to a partial view on the matter. On the contrary, it delivers useful insights into the most urgent challenges and priorities for marketers and salespeople, based on data gathered from thousands of the world’s leading professionals.

Topics: Digital Customer Experience Content Marketing Inbound Marketing Mobile

Three Questions For The Next Generation Customer Experience

Sometimes we are so focused on what we need to do today that we barely realize that our efforts could be vain in the near future. This principle is even truer when it comes to the experience of your clients.

Today, everybody is well aware of the importance of the customer experience, and it can hardly be called a buzzword anymore. While we talk about the principles of the experience, however, they have already moved one step forward.

Topics: Digital Customer Experience Mobile customer engagement Customer Journey

Google AMP - The Future Of Mobile Marketing: What You Need To Know

What is Google AMP Project? Mobile devices have changed the way we access information. As a consequence, they have disrupted the news and communication industry, promoting new tools to create and share contents.

The problem is: While publishers now use the mobile web to reach readers, the customer experience is often discouraging, and leaves a lot to be desired. As usual, people and technology evolve at a quicker pace than companies. Let’s get back to the question, then: Is Google AMP the next revolution for mobile marketing?

Topics: Digital Customer Experience Innovation Content Marketing Mobile Google