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What Drives Customer Loyalty? Look Beyond Traditional Programs

What are the drivers of customer loyalty? One of the major challenges brands face today is to create meaningful, satisfying experiences for their customers. Experiences they will love so much that they will come back again and again.

The spread of disruptive technologies undermines the ability to conquer and retain customer’s heart using traditional loyalty programs. When technology changes, so do the drivers of trust and engagement. Are you willing to look beyond the usual way of doing things?

Topics: Digital Customer Experience customer engagement customer loyalty

Psychographics - How To Tap Into Your Customer’s Mind And Heart

Marketing is all about knowledge. Knowledge about the scenario, the competitors, the technologies, the customers. That is the reason why marketers love data: They help us to understand what the others are doing, and how we can improve and respond to them.

Today, customers get the center stage, and all brands are busy trying to understand who they are and what they want. We have all the data to do it, and yet there is one side of the customer that is often overlooked: Psychographics.

Topics: Digital Customer Experience Retail Research