Your source of insights for a successful digital transformation.

The Seven Pillars Of The New Customer Loyalty

Is Brand Loyalty still relevant for customers? In a market where the limitations of space and time are canceled by technology - and we can buy everything we want directly with a tap on a mobile screen - does it make sense to talk about loyalty?

The answer is ‘Yes’ to both questions. Customer Loyalty is still relevant, but it is hard to get and even harder to retain as the competition is so tight. This is the starting point of The 7 Pillars Of The New Customer Loyalty, our new checklist that will help you improve your strategy and evolve to stay relevant. 

Topics: Digital Customer Experience Mobile customer engagement customer loyalty

Neosurance From The Silicon Valley To The Partnership With AXA Italy

After being selected by Plug&Play in March to take part in the four month intensive acceleration program designed for insurtech startups, the time has come for another crucial moment for Neosurance, at the final Expo Demo Day in Silicon Valley.

Neosurance CEO Pietro Menghi pitched to an audience of over 500 participants from the corporate partners and the venture capital communities and announced the new partnership with AXA Italy to launch by the end of June the first push "instant insurance" product in the world.

Topics: Digital Customer Experience Mobile Neosurance

How Augmented Reality Can Strengthen Your CX

When Tim Cook took center stage to kick off Apple's WWDC 2017 conference, we knew that something was coming. A lot was discussed yesterday: watchOS 4, macOS High Sierra, iOS 11, the arrival of Siri on a hardware called HomePod. 

Of all the announcements, though, the one that really resonates with the digital and marketing leaders is the launch of the ARKit: a set of tools for developers to create augmented reality apps, that has been boasted as the “largest AR platform in the world”.

Topics: Digital Customer Experience customer engagement Augmented reality