After the release of Dash, that allows you add items to your shopping list from anywhere in your home, Amazon is expected to make a bold move in the digital customer experience space next June 18th.
Looking at the teaser video released this week, it looks like the Amazon phone is using sensors to follow the head movements of the customer delivering a 3D experience. Like the parallax effect built into Apple’s iOS 7, but more dramatic.
A phone that could be ideal for shopping, with a large screen, multiple 3D cameras and sensors, capable of tracking the user’s head movements to create a dynamic 3D shopping environment. The cameras on the back of the phone could be used to support showrooming (oh no, it hurts! :), or align the 3D view to allow users see real-world products as if they were physically there.
Following the path of the first 3D experiences powered by Neosperience for organizations such as Benetton (first enterprise Apple case study in Europe), Prada, Mattel, Graniti Fiandre,Eni, Tre, Zegna, Montblanc and BSi, 3D digital customer experience is aiming at new horizons.
Update: The Amazon Fire Phone was finally unveiled, and it looks like a really cool shopping machine