Your source of insights for a successful digital transformation.

Content Marketing Trends That Will Shape Your Strategy In 2017

Visibility, we all need visibility at a lower price. Ask any CEO what his top demand for the new year’s content marketing strategy is, and you will likely get this very answer. Brands and contents are becoming inextricably intertwined.

We have just entered the 2017 business arena, and yet some things are already evident: the content challenge is more fierce and wild than ever. The problem, then, is how to become and stay relevant, hopefully spending less to obtain more.

Topics: Digital Customer Experience Content Marketing Mobile customer engagement

10 Inspiring TED Talk Videos Every Digital Leader Should Watch

What is better than a fair amount of inspiring TED Talk videos to kick off the new year? The digital leaders must stay always on top of things, ready to put their beliefs into question. We live in an age where the only constant is the constant change, after all.

Whether you are trying to improve your business strategy, to establish yourself as a true guide for your employees, or simply to find your inner motivation, there is a TED Talk waiting for you.

Topics: Digital Customer Experience Future Innovation

4 Mobile Technology Trends For 2017

Mobile is the future.” With these very words in 2010 Eric Schmidt, CEO of Google at the time and now Chairman of Alphabet, gave us a glimpse of what was going to happen. And he definitely hit the target!

Almost seven years later, mobile has disrupted the way we relate to the world. We are living a transformation far from being over. Many changes await us around the corner of the new year, and it is time to understand what are the main mobile technology trends for 2017.

Topics: Digital Customer Experience Innovation Retail Mobile Internet of Things

4 Gamification Strategies For Business - Can You Find Yours?

"Games are the new normal." These words, pronounced by Al Gore in 2011, are even more true five years later. Today, thanks to the spread of mobile devices, games are everywhere, as a stratified layer over our daily life. 

Talking about games as a business tool, we do not just imply the Pokémon craze; we also consider the idea of applying game dynamics and thinking to non-game applications. Gamification strategies, in a few words.

Topics: Digital Customer Experience Gamification Branding Mobile

AWS re:Invent 2016 - Everything You Need To Know

AWS re:Invent 2016 took place from November 28 to December 2 throughout downtown Las Vegas. Neosperience was there to witness the future of cloud computing. And ... well ... in this year’s edition there was a lot to witness.

Far from being a geek-only and behind-the-scenes event, the AWS conference has a profound impact on the life of citizens and customers around the world. The advancements of cloud computing technology, in fact, will ultimately decide how you develop, build and distribute your services.

Topics: Digital Customer Experience Cloud aws

The Year of 'Supershoppers' - How To Engage And Monetize Them

The Black Friday and the Cyber Monday usually pave the way for the grand opening of the holiday shopping season. While traditional consumers would wait until the last minute to buy their gifts, the digital customers show a completely different behavior.

Welcome to ‘The Year of Supershoppers’, a new breed of customers, set to revolutionize the retail industry. What are the peculiarities of the new shoppers? How are you going to change your strategy to deliver amazing experiences?

Topics: Digital Customer Experience Retail Mobile customer engagement

SMXL 2016 - The Revolution of The Retail Customer Experience

What is the first thing you do when you wake up and the last before you sleep? Behind this (apparently futile) question we can find the fate of the retail customer experience.

We tried to find proper answers during Neosperience's speech at the SMXL 2016 conference, a three-days long tour de force of discussions about digital and mobile marketing.

Topics: Digital Customer Experience Innovation Retail Mobile

The New Customer Journey: 5 Steps To Reinvent the Map

The journey of a thousand miles must begin with a single step.” (Chinese Proverb)

With the rise of a new generation of digital customers, you can no longer rely on the traditional customer journey map. And with the word ‘traditional’ we mean every single map that you have used in the last ten years.

In the digital ecosystem everything changes at such an impressive pace that you need a new perspective to engage and monetize customers. Purchasing and consumption behaviors evolve, and so does the digital customer experience.

Topics: Digital Customer Experience Innovation Project Management Branding Big Data Mobile Customer Journey

Neosurance Among The Top 7 InsurTech Startups in EMEA

The InsurTech is a relatively young industry but it is already proving to be one of the most vibrant, in terms of innovation and investments. Neosurance has already established itself as a major player, and now has been selected among the Top 7 InsurTech startups in EMEA.

The recognition comes as part of the MEDICI Top 21 – InsurTech Awards, organized to identify and showcase the most innovative startups that are changing the insurance business.

Topics: Digital Customer Experience Awards Neosurance

Key Findings From The 2016 State of Digital Transformation

Digital transformation’ is undoubtedly one of the most common buzzwords of our times. Following this wave of modernization, most companies are undergoing varying extents of renovation.

The problem is whether companies are moving along the right path or not. How are you dealing with the challenges of an epochal shift that promises to impact businesses even more in the years to come?

Topics: Digital Customer Experience Innovation Mobile