Your source of insights for a successful digital transformation.

10 (+5) Best Business Apps To Improve Your Marketing Strategy

Take a look at the app stores. Today, there is quite an abundance of tools that promise to help marketers and entrepreneurs in taking better - and timely - decisions. We have all come to rely on mobile devices to manage daily tasks and increase the quality of our output.

Since the smartphone has become the privileged companion of our private and professional life, mobile business apps represent the essential compendium to stay connected 24/7 with what matters most: your brand and your customers.

Topics: Digital Customer Experience iOS Project Management Android Mobile

Google I/O 2016 - Daydream, Allo, Instant Apps: The Key Announcements

Everyone in the business community was waiting for Google I/O 2016 with bated breath. We knew something big was coming, but probably none expected it to be this huge. So huge, in fact, that it can be considered the best conference in years, up there with the 2013 historical speech by Larry Page.

Daydream, Home, Allo, Duo, Instant Apps: as expected, at this year’s edition the giant from Mountain View has displayed its vision for a more ubiquitous way of interacting with mobile technology. You can now say goodbye permanently to the idea of Google as a search engine.

Topics: Digital Customer Experience Android Wearable Mobile

Chatbots: The Real Deal For The Future Of Customer Experience?

They live among us; they have conversations with us; they help us in many ways, and can even anticipate our dreams. Yet, they are not humans. We call them Chatbots (a.k.a. Chatterbots), and they might be the real deal for companies wanting to improve the customer experience.

We hear a lot about Chabots these days. "It is technology that is inevitable", with the very words of Microsoft CEO Satya Nadella. Is it really? Why is everyone obsessed with bots?

Topics: Digital Customer Experience Future Innovation iOS Android Mobile customer engagement

5 Common Myths About App Store Optimization

Apps are dead. Apps will rule the world. Despite the amount of analysis and hypothesis, the future of mobile apps is clearly still uncertain. What is evident is that, right now, we are talking about a global market estimated to grow to 143 billion dollars by 2016.

As opportunities rise, so does competition. The only way to respond to the app store competition is to get better at it. You do not just need to know what to do; you also must understand what ‘not’ to do. Here we highlight the most common myths about the app store optimization (ASO). Mistakes that you should avoid at all costs.

Topics: Digital Customer Experience Neosperience Apps iOS Android Mobile Apple

5 Common App Marketing Mistakes (And How To Avoid Them)

There’s an app for that.” Five years later, the slogan used by Apple to launch the iPhone 3GS is still more than true. Apps are now so important that mobile app development has become a very steady competition.

Apps are a whole new form of engagement; the challenge is to remain relevant and create meaningful experiences for customers. It is vital that you learn how to avoid the most common app marketing mistakes, which often lead to overspending and disappointing results.

Topics: Digital Customer Experience iOS Analytics Android Content Marketing Mobile

5 Mobile App Marketing Insights To Improve Customer Engagement

What is the first thing you do when you wake up in the morning? Before even drinking coffee, you more than likely pick up your smartphone to read the emails, check Facebook updates or look for promotions and special offers on your favorite products. Surfing from one app to another.

Apps are now an integral part of our daily life as human beings and customers. Mobile app marketing, thus, becomes fundamental for your brand to understand where (and how) to invest to improve customer engagement and boost revenue.

Topics: Digital Customer Experience Gamification Facebook iOS Android Mobile

3 Mobile SEO Best Practices To Improve Customer Experience

How much traffic will I lose due to the recent updates in Google’s search engine algorithm? Any single entrepreneur has asked - at least once - this question to his SEO specialist. The Mobilegeddon brought us all into the SEO-pocalypse.

Despite what a lot of people have been saying recently, search engine optimization is not dead. You still have to adopt best practices; just you need to refocus your efforts towards mobile optimization: mobile SEO is critical to improve customer experience.

Topics: Digital Customer Experience Innovation iOS Android Content Marketing Mobile Apple

Mobile Engagement: Google’s Micro Moments Change The Rules

Do you remember the Mobilegeddon? In the last two months, Google has announced several updates to the search engine algorithm and AdWords: all in the name of the mobile mind shift.

The updates were in response to the impact of the smartphone on the way customers make purchase decisions. Google wants you to think in terms of Micro Moments, ‘in the moment’ opportunities that will change the rules of mobile engagement.

Topics: Digital Customer Experience Future Analytics Android Retail Content Marketing Big Data Mobile

Top 10 KPIs To Measure Mobile App Development Success

The mobile app market is expected to reach 36.7 billion dollars in revenues by the end of 2015. With so much at stake, competition is rapidly evolving into a fierce battle to conquer users’ attention.

With app stores rapidly becoming crowded, how can you measure the success of your efforts? Mobile app development is not just a matter of downloads anymore. You need more specific KPIs to understand what’s going on.

Topics: Digital Customer Experience Neosperience Apps iOS Analytics Android Mobile developers Apple

WWDC 2015: El Capitan, iOS 9, Apple Music, Everything Apple Announced

The battle rages on. The WWDC 2015 sounded like a prompt answer to Google I/O. Apple tried to overshadow the eternal rival in the race to the future of technology. Did Apple settle the score?

From the stage of the Worldwide Developers Conference, Apple unveiled the details of everything coming soon to iOS, OSX, Apple Watch. With a juicy ‘one more thing’: Apple Music.

Topics: Digital Customer Experience Innovation iOS Automotive Android Wearable Mobile Internet of Things Apple