Your source of insights for a successful digital transformation.

Google I/O 2015: From Android M To Android Pay, All You Need To Know

What we have witnessed during the Google I/O 2015 conference was nothing but Google's history in the making. Tech analysts already consider the last keynote a milestone for the future of Mountain View.

As expected, Google announced major news that will lead the company along the path to become more than a ‘search’ giant. From Android M (the new version of the mobile operating system), to Android Pay, from the Internet of Things to Now on Tap, the Big G aims at becoming your first reference in daily life.

Topics: Digital Customer Experience Innovation Automotive Android Payment Wearable Cloud Mobile Internet of Things

5 Reasons You Really Need a Mobile Friendly Website

April 21th, 2015: ready, set, go! Google is ready to launch the ill-famed mobile friendly update, the new algorithm that will change the destiny of all brands and businesses involved in the mobile space.

The so-called ‘Mobilegeddon’ will make it mandatory to optimize your online presence for mobile users. And if you’re not mobile-savvy, you will likely fall down and become untraceable for customers. 

Topics: Digital Customer Experience Future iOS Android Content Marketing Mobile

How Google Mobile Friendly Algorithm Changes Your Digital Marketing

Can you count how many times Google has changed the search engine algorithm in the last years? Hard to tell: usually they are small updates that only affect the daily routine of SEO experts and webmasters. Once in a while, however, we face a major change with a huge impact on rankings and results pages.

That’s what will happen with the Google mobile friendly algorithm, listed to be released on April 21th, destined to change the way you plan your digital marketing strategy.

Topics: Digital Customer Experience Innovation Android Content Marketing Inbound Marketing Mobile

Top 5 Technologies That Will Change Retail Customer Experience

We have talked a lot lately about the retail customer experience: a revolution that is questioning every certainty retailers had acquired. Disruptive technologies rewrite from the foundations the connection between brands and customers, starting from the very nature of the physical point of sale. These tech trends will only speed up from 2015 on, and shopping as we knew it will never be the same. Let's take a look at the top 5 tech innovations that are reshaping the retail customer experience.

Topics: Digital Customer Experience Innovation Analytics Android Retail Content Marketing Big Data Internet of Things

Neosperience Wins 2014 International GrandPrix For Mobile Marketing

Neosperience has won 2014 International Events & Relational Strategies GrandPrix, an award dedicated to the most innovative and effective marketing experiences. Neosperience was awarded with the first prize in the Mobile Marketing category, for its Carpigiani MyGelato App and ecosystem. This honor confirms a great year full of achievements for the company's customers.

Topics: Digital Customer Experience Gamification Neosperience Apps Innovation Neosperience Social Networking iOS Android Retail Awards

Welcome to the Push Economy: Discover, Learn, Use Push Notifications

Push notifications are a style of Internet-based communication where the request for a given transaction is initiated by a central server. It is contrasted with pull, where the request for the transmission of information is initiated by the receiver client app.

Push notification services allow to propagate small messages to devices (smartphones, tablets and computers) by applications and apps registered to receive those notifications. Each device establishes an accredited and encrypted IP connection with the service and receives notifications over a persistent connection.

Topics: Gamification Innovation Neosperience iOS Analytics Android Retail Storytelling Content Marketing Fashion Luxury and Beauty

How Gamification Will Deliver The Ultimate Digital Customer Experience

In the past decade, we have seen the initial building of a social media layer across the world. Even though other companies were involved and are still exploring it, Facebook, Twitter, LinkedIn have defined how that layer appears.

The next decade will be the decade of games. We will see and use it more and more to influence behavior, and have fun playing.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Social Networking Facebook iOS Android Retail