Your source of insights for a successful digital transformation.

WWDC 2016 - macOS, iOS 10, tvOS: Everything Apple Announced

On the same day in which Microsoft has announced the acquisition of LinkedIn, Apple claimed the attention of the entire tech world with the WWDC 2016.

As usual, Apple’s developers’ conference arrives few weeks after the Google I/O, renewing the eternal rivalry for the heart (and wallet) of the customers. How did it go? Did Cupertino overshadow Mountain View? Here’s everything you need to know about the WWDC 2016.

Topics: Digital Customer Experience Innovation iOS Mobile Apple

5 Common Myths About App Store Optimization

Apps are dead. Apps will rule the world. Despite the amount of analysis and hypothesis, the future of mobile apps is clearly still uncertain. What is evident is that, right now, we are talking about a global market estimated to grow to 143 billion dollars by 2016.

As opportunities rise, so does competition. The only way to respond to the app store competition is to get better at it. You do not just need to know what to do; you also must understand what ‘not’ to do. Here we highlight the most common myths about the app store optimization (ASO). Mistakes that you should avoid at all costs.

Topics: Digital Customer Experience Neosperience Apps iOS Android Mobile Apple

Apple Watch: Why Your Digital Customers Love The Smartwatch

Is the Apple Watch the innovation your digital customers are looking for? Sure, the smartwatch is not a recent invention, but only now it is becoming a business success. Estimates for the first quarter of 2015 talk about 3 to 5 million units sold. Add the multitude of Android Wear and you will have the whole picture of a promising market.

This could be enough for an answer, but the real truth always lies beyond cold numbers. Success or failure of the Apple Watch will decide the role of the smartwatch in the redefinition of digital customer experience and - as a consequence - of your digital marketing strategy.

Topics: Digital Customer Experience Future Neosperience Apps Payment Wearable Mobile Internet of Things Apple

3 Mobile SEO Best Practices To Improve Customer Experience

How much traffic will I lose due to the recent updates in Google’s search engine algorithm? Any single entrepreneur has asked - at least once - this question to his SEO specialist. The Mobilegeddon brought us all into the SEO-pocalypse.

Despite what a lot of people have been saying recently, search engine optimization is not dead. You still have to adopt best practices; just you need to refocus your efforts towards mobile optimization: mobile SEO is critical to improve customer experience.

Topics: Digital Customer Experience Innovation iOS Android Content Marketing Mobile Apple

Top 10 KPIs To Measure Mobile App Development Success

The mobile app market is expected to reach 36.7 billion dollars in revenues by the end of 2015. With so much at stake, competition is rapidly evolving into a fierce battle to conquer users’ attention.

With app stores rapidly becoming crowded, how can you measure the success of your efforts? Mobile app development is not just a matter of downloads anymore. You need more specific KPIs to understand what’s going on.

Topics: Digital Customer Experience Neosperience Apps iOS Analytics Android Mobile developers Apple

WWDC 2015: El Capitan, iOS 9, Apple Music, Everything Apple Announced

The battle rages on. The WWDC 2015 sounded like a prompt answer to Google I/O. Apple tried to overshadow the eternal rival in the race to the future of technology. Did Apple settle the score?

From the stage of the Worldwide Developers Conference, Apple unveiled the details of everything coming soon to iOS, OSX, Apple Watch. With a juicy ‘one more thing’: Apple Music.

Topics: Digital Customer Experience Innovation iOS Automotive Android Wearable Mobile Internet of Things Apple