Your source of insights for a successful digital transformation.

WWDC 2015: El Capitan, iOS 9, Apple Music, Everything Apple Announced

The battle rages on. The WWDC 2015 sounded like a prompt answer to Google I/O. Apple tried to overshadow the eternal rival in the race to the future of technology. Did Apple settle the score?

From the stage of the Worldwide Developers Conference, Apple unveiled the details of everything coming soon to iOS, OSX, Apple Watch. With a juicy ‘one more thing’: Apple Music.

Topics: Digital Customer Experience Innovation iOS Automotive Android Wearable Mobile Internet of Things Apple

Google I/O 2015: From Android M To Android Pay, All You Need To Know

What we have witnessed during the Google I/O 2015 conference was nothing but Google's history in the making. Tech analysts already consider the last keynote a milestone for the future of Mountain View.

As expected, Google announced major news that will lead the company along the path to become more than a ‘search’ giant. From Android M (the new version of the mobile operating system), to Android Pay, from the Internet of Things to Now on Tap, the Big G aims at becoming your first reference in daily life.

Topics: Digital Customer Experience Innovation Automotive Android Payment Wearable Cloud Mobile Internet of Things

How to See Around Corners and Stay Relevant Towards 2050 Megachange

Demographic trends are powerful and sweeping. It took 250,000 years for the world’s population to reach one billion people. In just 200 years, population growth accelerated faster to reach seven billion. In 2050, Earth will be home to nine billion people.

This growth will not be uniform: some nations’ populations will soar. Half of the population increase by 2050 will happen in Africa, which will hold three times as many people as Europe. Nigeria will have about 390 million citizens by 2050, roughly the same as the US; by 2100, Nigeria will be the world’s third most populous nation.

Topics: Human Capital Management Society Future Innovation Social Networking Neuromarketing Automotive Retail Wearable

How To Create Buyer Personas, Shape Their Digital Customer Experience

One of the first tasks every company - working in a digital or traditional brick-and-mortar market - has to face is the definition of the target customer. Who are you talking to? Who should buy your product or service? It's not always easy as it may seem, especially in a global world where customers have evolved to be more and more connected, thanks to smartphones and tablets, and informed.

Topics: Digital Customer Experience Innovation Neosperience Automotive Retail Storytelling Content Marketing Fashion Luxury and Beauty

The Secret Of Making A Ruler Brand Like Mercedes

Whether you’re selling a soft drink or a politician, what your brand means to people will be as important as its function — if not more so — because it is meaning that tells us “This one feels right” or “This one’s for me”.

Among the archetypes studied so far, the Ruler represents queens, kings, CEO’s, presidents or even capable career mothers. Margaret Thatcher, Winston Churchill, any Supreme Court Justice or anyone with power can be considered the Ruler.

Topics: Digital Customer Experience Society Neosperience Automotive Branding Archetypes Storytelling

The Lover Voice Within

Whatever brand archetype your company chooses, all its efforts have to support that brand’s message and deliver a digital customer experience consistently.

Brands, with their deeper iconic value, were valuable because of the intangible meanings they offered. In this environment, companies that confuse their brand identity, such as Levi’s or Nike, find that distorting their archetypal images resulted in decreasing sales and profits.

Continuing the analysis performed so far, the Lover brand and digital customer experience archetype governs all forms of human love. Symbols of this archetype — whose key message is: “You are the only one” — include Sophia Loren, Clark Gable, Elizabeth Taylor, chocolates, Haagen Dazs and romance novels.

Topics: Digital Customer Experience Society Neosperience Automotive Branding Archetypes Storytelling

How A Driving Simulator Helps You Win New Car Sales

Car manufacturers are starting to realize the importance of delivering engaging digital customer experiences across all digital devices and contexts: smartphones, tablets, computers and social networks.

A native digital experience that is more engaging and entertaining for users, regardless of the changing channels through which they interact with the car manufacturer and purchase.

Topics: Digital Customer Experience Gamification Branded Games Neosperience Apps Innovation Neosperience Facebook Automotive

Here’s Why Digital Customer Experience in Automotive is So Relevant

Car manufacturers have understood the importance of delivering a personalized and consistent digital experience to customers across all touch devices and in the car.

A native digital customer experience that is more engaging and entertaining for users, regardless of the changing channels through which they interact and purchase.

Topics: Digital Customer Experience Gamification Innovation Automotive

Engage Your Customers with a Digital Car Showroom

Whether on an iPhone, iPad, Android smartphone and tablet, PC/Mac, web, Facebook,
 gaming console or Google Glass, a Digital Car Showroom allows automotive manufacturers and dealers to engage customers with a powerful immersive experience, surpassing the boundaries of time and space, where context augments cognition and gamification delivers massive business results.

Topics: Digital Customer Experience Gamification Branded Games Neosperience Apps Neosperience Automotive