Your source of insights for a successful digital transformation.

Microservices on Amazon Web Services - Event Agenda

Microservices on Amazon Web Services: this is the main topic of the first workshop on microservices architectures based on AWS services, organized by Neosperience in partnership with Amazon Web Services and Zero12.

The event is co-organized and hosted by the Politecnico di Milano, as part of the European project PEGASO - Fit 4 Future. It is not just a technical meeting, but also an important opportunity for experts and managers to discuss and analyze a critical topic in the age of digital disruption. The event is scheduled for Thursday, May 14th 2015.

Topics: Analytics Big Data Cloud

How Customer Obsession Will Drive Your Digital Transformation

Amazon, Starbucks, Nike, Apple, Google: they sell different products; they have peculiar storytelling, identity and archetypes; they are true to distinctive business principles and company mantra.

But one thing they have in common. One single element, more and more critical in this era of technology disruption: they all put their customer at the core of their strategy. They are customer-obsessed brands.

Topics: Digital Customer Experience Branding Archetypes Storytelling Content Marketing Inbound Marketing Big Data

Customer Engagement: 10 Stats and Facts to Improve Your Strategy

You don’t need a crystal ball to envision the future of customer engagement: since digital and mobile have taken a major place in our daily life, one of the key elements when it comes to running a successful business is to engage your customers.

Easier said than done. To improve your loyalty strategy, you will need to think beyond old-fashioned CRM and embrace technology to speak the same language your customers speak.

Topics: Digital Customer Experience Gamification Retail Content Marketing Inbound Marketing Big Data

Facebook Messenger + Customer Experience: The Human Algorithm of DCX

"I don't know anyone who likes calling businesses. It's not fast or convenient, and it definitely doesn't feel like the future". These words opened the F8 Developer Conference, where we have witnessed the evolution of Facebook from social network to conversation platform between brands and customers.

The quote by Mark Zuckerberg is also a good starting point to understand the value of the human algorithm in the digital era, and how the new idea of Facebook Messenger will impact digital customer experience (DCX).

Topics: Digital Customer Experience Neosperience Social Networking Facebook Retail Content Marketing Big Data

The 7 Deadly Sins of a Bad Customer Experience

Easter is near. It’s time to review all you have done in the past months, to understand if you're close to your goals and what went wrong during the journey. We all know that the road to hell is paved with good intentions. We’re talking about digital customer experience, of course. Let’s get spiritual, then, and see the 7 deadly sins of a bad customer experience. Have you committed an unpardonable sin?

Topics: Digital Customer Experience Gamification Social Networking Analytics Content Marketing Big Data

4 Email Marketing Trends That Will Affect Customer Experience

In the mobile era, you may think that Emails have lost their marketing appeal, but that is far from being true. Email Marketing is still considered one of the most important digital marketing techniques available, and competes with paid search for the highest ROI and budget volumes.

Traditional Email tactics, however, today don't work like they used to, and that’s a huge problem since they are meant to build customer loyalty and trust. There are few trends, though, that will soon change how you do plan your Emails and the digital customer experience.

Topics: Digital Customer Experience Analytics Content Marketing Inbound Marketing Wearable Big Data

4 Ways Customer Journey Mapping Will Boost Customer Experience

Try to remember the last time you have given up on a product or service because of a bad overall experience. As a customer, there is nothing worse than those situations where you expect one thing, just to receive a totally different result, as if you were dealing with two different companies. Customer journey mapping is essential for brands to avoid these pitfalls and boost customer experience.

Topics: Digital Customer Experience Storytelling Content Marketing Inbound Marketing Big Data Customer Journey

10 Inventions That Will Revolutionize Retail Customer Experience

The future is already here. It is just not evenly distributed.” This quote by the cyberspace guru writer William Gibson introduced one of the most intriguing panels of the 2015 SXSWSouth by Southwest - schedule.

10 inventions that will revolutionize retail’ - behind this title lies the question so many entrepreneurs are afraid to ask: What does the future of retail hold? Technology disruption changes the rules of production and distribution, and brands need to evolve accordingly, if they want to survive the retail revolution.

Topics: Digital Customer Experience Future Innovation Neosperience Retail Payment Big Data Mobile Internet of Things

5 Reasons Why Customer Experience Is More Critical Than Your Brand

Brand Vs. Customers, which one should be the main focus of your strategy? Is there a real difference between brand-centric and client-centric companies? Truth is, there are many misconceptions about what each means and the role they play in business success. Brand and customer experience are rarely considered equals in the same strategic plan. Even when that happens, the brand usually takes the center stage. It’s time for radical change in perspective.

Topics: Digital Customer Experience Innovation Storytelling Content Marketing Big Data

Retail Marketing Strategy: 5 Steps To Renew Customer Experience

If you are running a retail company - whether bricks and mortar or online - you are probably already dealing with the digital transformation, a transition that involves business models, technology and - ultimately - the way you think and act. Your client is the most important person in your business: this is the undeniable fact that drives this change and forces you to rethink your retail marketing strategy.

Topics: Digital Customer Experience Analytics Retail Big Data Mobile Internet of Things