Your source of insights for a successful digital transformation.

10 Reasons Why You Offer A Faulty Experience to Mobile Customers

In a world of constant connectivity, customers expect that you are able to give them what they need when they need it, especially when they are on the go. The term ‘mobile’ perfectly describes how technology has changed the customer experience; going mobile becomes mandatory for every innovative business strategy. If your company is not optimized for the mobile experience, you’re putting at risk your sales and damaging the perception of the brand itself. And clients will ultimately abandon you.

Topics: Digital Customer Experience Gamification Branded Games Social Networking Content Marketing Inbound Marketing Payment Big Data

How To Use Virtual Reality To Augment Customer Experience

Now that Microsoft has unveiled the brand new Windows 10, there’s a huge buzz surrounding the operating system and, above all, its futuristic feature called Holographic. Of all the announcements Microsoft made during the event, in fact, the company's new virtual reality headset called HoloLens immediately dominated the news. Redmond's giant has officially entered the VR arena, and wants to redefine how companies augment customer experience.

Topics: Digital Customer Experience Gamification Branded Games Future Innovation Retail Content Marketing

Make Your Messaging More Interactive by Adding a Human

After debuting on the App Store with the successful digital customer experience App back in 2012: Il Palazzo, Prada returns to the digital scene at the crossroads between art and society with a film at Venice International Film Festival, and associated App, in collaboration with performance artist Miranda July.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Facebook Archetypes Retail Storytelling Content Marketing Fashion Luxury and Beauty

How Gamification Will Deliver The Ultimate Digital Customer Experience

In the past decade, we have seen the initial building of a social media layer across the world. Even though other companies were involved and are still exploring it, Facebook, Twitter, LinkedIn have defined how that layer appears.

The next decade will be the decade of games. We will see and use it more and more to influence behavior, and have fun playing.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Social Networking Facebook iOS Android Retail

How A Driving Simulator Helps You Win New Car Sales

Car manufacturers are starting to realize the importance of delivering engaging digital customer experiences across all digital devices and contexts: smartphones, tablets, computers and social networks.

A native digital experience that is more engaging and entertaining for users, regardless of the changing channels through which they interact with the car manufacturer and purchase.

Topics: Digital Customer Experience Gamification Branded Games Neosperience Apps Innovation Neosperience Facebook Automotive

Make Your Customers Play

Traditional advertising has lost effectiveness and while once-effective advertising methods do not work as well anymore, game playing is on the rise and vying for your customers’ attention.

To be relevant, as a brand you must become a publisher. To compete with games, your marketing must become a game.

Topics: Digital Customer Experience Gamification Branded Games

Engage Your Customers with a Digital Car Showroom

Whether on an iPhone, iPad, Android smartphone and tablet, PC/Mac, web, Facebook,
 gaming console or Google Glass, a Digital Car Showroom allows automotive manufacturers and dealers to engage customers with a powerful immersive experience, surpassing the boundaries of time and space, where context augments cognition and gamification delivers massive business results.

Topics: Digital Customer Experience Gamification Branded Games Neosperience Apps Neosperience Automotive