Your source of insights for a successful digital transformation.

4 Gamification Strategies For Business - Can You Find Yours?

"Games are the new normal." These words, pronounced by Al Gore in 2011, are even more true five years later. Today, thanks to the spread of mobile devices, games are everywhere, as a stratified layer over our daily life. 

Talking about games as a business tool, we do not just imply the Pokémon craze; we also consider the idea of applying game dynamics and thinking to non-game applications. Gamification strategies, in a few words.

Topics: Digital Customer Experience Gamification Branding Mobile

The New Customer Journey: 5 Steps To Reinvent the Map

The journey of a thousand miles must begin with a single step.” (Chinese Proverb)

With the rise of a new generation of digital customers, you can no longer rely on the traditional customer journey map. And with the word ‘traditional’ we mean every single map that you have used in the last ten years.

In the digital ecosystem everything changes at such an impressive pace that you need a new perspective to engage and monetize customers. Purchasing and consumption behaviors evolve, and so does the digital customer experience.

Topics: Digital Customer Experience Innovation Project Management Branding Big Data Mobile Customer Journey

10 Inspiring SlideShare Presentations For Your Customer Experience

In the last few years, SlideShare has become the perfect place if you are a digital leader looking for inspiration. A true business platform, with over 70 million unique visitors. No wonder that it is today one of the top 100 most-visited websites in the world.

It surely is the world’s largest community for professional content, even though sometimes the amount of information can be daunting. We have done the dirty work for you, tracking down 10 of the most inspiring SlideShare presentations that could help you improve customer experience.

Topics: Digital Customer Experience Social Networking Facebook Branding Content Marketing Mobile

Engage Millennial Customers Using Mobile & Social Media

Millennial customers defy any categorization by definition. They have some traits in common, however: Mostly optimistic; self-aware and demanding; always connected and empowered by technology.

They breathe in symbiosis with their smartphone. They definitely are the living proof of the digital transformation, that has changed the way we live, communicate, search and make purchases. How can you engage and monetize millennials?

Topics: Digital Customer Experience Social Networking Branding Retail Content Marketing Wearable Mobile

10 Keywords To Improve Customer Experience In The Next Years

Words have always been important, the ground to establish relationships between human beings. In the Internet era, we have learned that keywords also play a critical role in determining the success of business.

Content marketing, search engine optimization, online advertising, mobile app stores: they all rely on the power of keywords. The connection between a brand and customers makes no exception: when you plan your digital customer experience, there are pivotal keywords you cannot ignore.

Topics: Digital Customer Experience Innovation Branding Content Marketing customer engagement

5 Customer Experience Questions For Your 2016 Digital Strategy

The answers you get depend on the questions you ask.” Thomas S. Kuhn

What was your last bad customer experience? What was the best one you have ever had? Everyone is able to come up with at least one brand in response to these questions. In a company’s perspective, asking questions becomes critical to understand what is working and what is not.

Since the digital customer experience is a two-way communication, some questions should be asked to your customers, some others you should ask them to yourself. Now that 2016 is approaching, you have the chance to evaluate your latest efforts and plan a better digital strategy for the year to come.

Topics: Digital Customer Experience Innovation Branding Mobile

10 Digital Strategy Tips To Overcome the Business Transformation

Business is undergoing a huge transformation - call it revolution - driven by emerging technologies. Marketers and entrepreneurs need to learn how to understand, engage and delight their digital customers, delivering experiences that are meaningful in every (micro) moment of truth.

In this world shaped by mobile devices - where customers are constantly connected and information is readily available with a tap on the smartphone - what is better than finding smart digital strategy tips to innovate your business plans?

Topics: Digital Customer Experience Innovation Branding Storytelling Content Marketing Mobile

Born To Build: 5 Timeless Customer Experience Lessons From LEGO

What can customer experience leaders learn from the remarkable success of The LEGO Group? What is the connection between LEGO plastic bricks and digital marketing? None, at first glance. If you look deeply, though, you will see that the maker of children's toys that has a lot to teach.

There is a reason if the company has quadrupled its sales in the decade when virtual entertainment has replaced physical. That reason is the ability to build a unique brand, both anchored to tradition and open to innovation. The essence of digital transformation.

Topics: Digital Customer Experience Social Networking Branding Storytelling Content Marketing Inbound Marketing Mobile

10 Essential Books For Digital Leaders To Improve Customer Experience

Always read something that will make you look good if you die in the middle of it.” (P.J. O’Rourke)

The only book that will not help you is the one you will not read. While reading does not replace the need for actual action, there is nothing like an insightful and enlightening book to get better at what you do.

In this whirlwind of technological disruption, digital leaders know how important is to learn from the experiences of others. Luckily, many authors have tackled the challenge to help companies to keep up with the evolution. Here is our list of essential books that will inspire you to improve customer experience.

Topics: Digital Customer Experience Innovation Branding Storytelling Inbound Marketing Mobile

20 Marketing Blogs That Will Help You Improve Customer Experience


Success is 1% inspiration, 98% perspiration, and 2% attention to detail” (Phil Dunphy)

No field in business needs so much inspiration like marketing. In the age of digital and mobile technology, customer’s attention is the most precious coin on market. And you never sell just products or services, you sell experiences.

Thus, you need innovative ways to create memorable experiences. Where could you find your daily dose of good insights and inspirational reads? Citing the Beatles, all you need is blog. More than one blog, actually.  

Topics: Digital Customer Experience Social Networking Analytics Branding Content Marketing Inbound Marketing Mobile