What factors will define your rankings in the results pages from 2015 on? An aggressive link building strategy is still more important than quality content? What is the weight of mobile in the optimization best practices?
These and many other questions come out of the hat every time Google and the other search engines make changes to their algorithm. As ranking factors evolve, so do digital strategies. The analysis of SEO ranking trends, therefore, needs to become an integral part of your marketing routine.