Your source of insights for a successful digital transformation.

10 Ways The Internet Has Changed The Way We Live (And Do Business)

The full-length title of this article should be 10 ways the Internet and the smartphone have changed the way we live - as humans and customers - and how businesses must evolve to improve their customer experience and survive the digital transformation.

We all recognize mobile technology as the real game-changer in the creation of the world as we experience it today. The hidden truth, though, is that there would be no smartphone without the Internet revolution. We are the result of this revolution.

Topics: Innovation Content Marketing Inbound Marketing Mobile Internet of Things

3 Smart Things To Improve Customer Experience in 2016

Steve Wozniak once said that “wherever smart people work, doors are unlocked.” We can also say that wherever smart tools are at work, successful strategies are easily unlocked. In a world that changes constantly, you must understand that what you have done till now will not help you to attract and engage customers in future.

Managing the experience has never been easy, even before the arrival of mobile technology. The evolution towards digital, that will hasten in 2016, may make it look like a daunting task, but it is not. You just need a few smart things to improve customer experience for the years to come.

Topics: Digital Customer Experience Content Marketing Mobile Internet of Things

Content Marketing Guidelines To Improve Engagement In 2016

What is the purpose of creating content? Content marketing can serve many company goals, but there is no doubt that customer engagement is always one of the most important. Also, one of the most difficult to get.

Memorable contents promote engagement, and that is the tipping point to build a digital customer experience that stands out from the crowd. As 2016 is approaching, let’s focus on the content marketing guidelines that will help you improve engagement, online and offline.

Topics: Digital Customer Experience Storytelling Content Marketing Mobile

Digital Commerce: 5 Trends To Rewrite Retail Customer Experience

How will commerce evolve in the next five years? What is going to happen now that the mobile screen has become the main reference for digital customers? What should retail brands do to respond to the challenges of digital commerce?

We know that the retail customer experience is not a concept valid now and forever, as it is the product of the revolution brought in by technology. The future of retail industry lies in the ability to adapt those innovations, to enable continuous experiences across all channels and devices.

Topics: Digital Customer Experience Retail Content Marketing Mobile Internet of Things

5 Digital Best Practices For a Brilliant Engagement Strategy

Do you really need digital best practices? For more than fifty years, marketing has mostly been about communicating, promoting and selling products offline.  Then, suddenly the rules of engagement changed forever. What happened?

The Internet and the smartphone happened. Close your eyes and think for a minute about what life was like before the Internet. Can you? New generations of customers will never experience the world without connectivity, and now you definitely need a digital marketing strategy to engage them and earn their loyalty.

Topics: Digital Customer Experience Innovation Content Marketing Big Data Exponential Organization Mobile

The Future Of Retail 2016: How To Reinvent The Customer Experience

The evolution of the retail industry usually moves at the same speed with the evolution of technology. Over the last ten years, we have witnessed a major shift in customer behaviors, driven by the impact of the smartphone and mobile connectivity.

In a customer’s perspective, new tools mean new ways to connect with products and brands; in a company’s perspective, new tools mean new ways to create value and deliver memorable customer experiences. So, what’s in store for the future of retail?

Topics: Digital Customer Experience Innovation Social Networking Retail Content Marketing Mobile Internet of Things

10 Digital Strategy Tips To Overcome the Business Transformation

Business is undergoing a huge transformation - call it revolution - driven by emerging technologies. Marketers and entrepreneurs need to learn how to understand, engage and delight their digital customers, delivering experiences that are meaningful in every (micro) moment of truth.

In this world shaped by mobile devices - where customers are constantly connected and information is readily available with a tap on the smartphone - what is better than finding smart digital strategy tips to innovate your business plans?

Topics: Digital Customer Experience Innovation Branding Storytelling Content Marketing Mobile

5 Ways You Can Use Mobile To Improve Customer Experience

What is your first reference when you need to do something? What is your primary source of information when you need to decide what to buy? Mobile devices. One of the most exciting things about the Internet era is the pace at which innovation happens.

If we had to choose a single keyword to describe the historical moment we all live in, that would be ‘mobile’. Hence, there is no way to improve customer experience if you ignore the power of smartphones, smartwatches, wearables and all mobile technologies.

Topics: Digital Customer Experience Content Marketing Inbound Marketing Big Data Mobile

Born To Build: 5 Timeless Customer Experience Lessons From LEGO

What can customer experience leaders learn from the remarkable success of The LEGO Group? What is the connection between LEGO plastic bricks and digital marketing? None, at first glance. If you look deeply, though, you will see that the maker of children's toys that has a lot to teach.

There is a reason if the company has quadrupled its sales in the decade when virtual entertainment has replaced physical. That reason is the ability to build a unique brand, both anchored to tradition and open to innovation. The essence of digital transformation.

Topics: Digital Customer Experience Social Networking Branding Storytelling Content Marketing Inbound Marketing Mobile

Retail Banking: Customer Experience Reinvents Financial Services

How can retail banks and financial institutions survive in a world where customers only need fifteen minutes to open a bank account online? How can they attract and engage clients able to carry out transactions with one single tap on the screen of the smartphone? Easy, they need to put the experience in the equation.

Retail banking customer experience is not a recent topic. Without customers, there won’t even be the need for financial operators. What has changed, in the last ten years or so, is technology, and customer behaviors with it. In the age of digital and mobile, banks need to embrace the digital transformation and reinvent themselves to survive.

Topics: Digital Customer Experience Financial Services Content Marketing Inbound Marketing Payment Big Data Mobile