Your source of insights for a successful digital transformation.

The Year of 'Supershoppers' - How To Engage And Monetize Them

The Black Friday and the Cyber Monday usually pave the way for the grand opening of the holiday shopping season. While traditional consumers would wait until the last minute to buy their gifts, the digital customers show a completely different behavior.

Welcome to ‘The Year of Supershoppers’, a new breed of customers, set to revolutionize the retail industry. What are the peculiarities of the new shoppers? How are you going to change your strategy to deliver amazing experiences?

Topics: Digital Customer Experience Retail Mobile customer engagement

Three Questions For The Next Generation Customer Experience

Sometimes we are so focused on what we need to do today that we barely realize that our efforts could be vain in the near future. This principle is even truer when it comes to the experience of your clients.

Today, everybody is well aware of the importance of the customer experience, and it can hardly be called a buzzword anymore. While we talk about the principles of the experience, however, they have already moved one step forward.

Topics: Digital Customer Experience Mobile customer engagement Customer Journey

Pokemon Go - How Retailers Can Capitalize On The Power Of Games

Hordes of walkers move towards the same target. They are looking for something, and willing to fight to catch it. This is not the plot of a post-apocalyptic drama. This is what is happening right now with Pokemon Go.

In less than two weeks, the brand-new mobile game of the Nintendo franchise has gone from an experiment to a social phenomenon, to a business case. A story that every retail brand should listen carefully.

Topics: Digital Customer Experience Gamification Retail Mobile customer engagement

How Mobile Commerce Is Disrupting Your Business [Infographic]

We check the phone on average 150 times a day. We turn in on within 15 minutes of waking up in the morning. While we are in a store, we turn to our smartphone to get suggestions, compare prices and decide what - and where - to buy.

Is this affecting your business strategy? Mobile commerce already makes up 34% of all e-commerce transactions around the world, and it is destined to disrupt the retail industry. How are you going to keep up?

Topics: Digital Customer Experience Retail Mobile customer engagement

Customer Loyalty: Why Is It So Important? [Infographic]

It is always a good day when a new customer buys your product for the first time. It is even better, however, when that random customer becomes a loyal, faithful brand advocate. 

Why is customer loyalty so important? We now know that it costs six times more to acquire a new client than to retain an existing one. It is not only about money, though. The way you build and manage loyalty will ultimately uphold the success of your business strategy in the long term.

Topics: Digital Customer Experience Mobile customer engagement

2016 Internet Trends Report: 5 Key Takeaways

One of the fastest ways to learn what is going on in the tech world is to read Mary Meeker’s annual report. The 2016 Internet Trends Report comes in the form of a 213 slides presentation, covering a wide range of topics from the eternal battle between iOS and Android to the emergence of new markets and customers.

Below you will find the full 2016 report. Here we will focus on five major takeaways, based on eye-opening stats and facts, that will help you better understand what lies beneath the forces of the digital transformation.

Topics: Digital Customer Experience Mobile Internet of Things customer engagement

The DCX 7-Steps Checklist [VIDEO]


What is the most relevant contribution of mobile technology in the everyday life? We live in constant connection, in a world that unravels online and offline at the same time. The evolution of customer behaviors leads to the disruption of business.

Even the reluctant product-centric organizations must switch to a customer-centric approach, in a world where the focus on the digital customers matters more than any other strategic imperative.

Topics: Digital Customer Experience Neosperience Mobile customer engagement Customer Journey

The Engagement And Monetization Playbook

"The future is already here - it's just not very evenly distributed.

With the very words of the cyberpunk guru William Gibson we introduce The Engagement and Monetization Playbook. What if you had documents that show how you can monetize the relationship economy?

Learn how you can blend Digital Customer Experience (DCX) and Relationship Business Management (RBM) to support key growth initiatives and manage your entire business lifecycle.

Topics: Digital Customer Experience customer engagement monetization

The Mobile Engagement Playbook

How can you overcome the challenges of your digital transformation? How can you engage and monetize your customers? How can you deliver amazing, meaningful experiences any time, on any device?

Whatever your industry, right now you are likely trying to find the answer to these questions. Well, now you have a new powerful tool that'll help you find your way, The Mobile Engagement Playbook crafted by Neosperience. And you can download it for free!

Topics: Digital Customer Experience Mobile customer engagement Customer Journey

Chatbots: The Real Deal For The Future Of Customer Experience?

They live among us; they have conversations with us; they help us in many ways, and can even anticipate our dreams. Yet, they are not humans. We call them Chatbots (a.k.a. Chatterbots), and they might be the real deal for companies wanting to improve the customer experience.

We hear a lot about Chabots these days. "It is technology that is inevitable", with the very words of Microsoft CEO Satya Nadella. Is it really? Why is everyone obsessed with bots?

Topics: Digital Customer Experience Future Innovation iOS Android Mobile customer engagement