Your source of insights for a successful digital transformation.

How Mobile Commerce Is Disrupting Your Business [Infographic]

We check the phone on average 150 times a day. We turn in on within 15 minutes of waking up in the morning. While we are in a store, we turn to our smartphone to get suggestions, compare prices and decide what - and where - to buy.

Is this affecting your business strategy? Mobile commerce already makes up 34% of all e-commerce transactions around the world, and it is destined to disrupt the retail industry. How are you going to keep up?

Topics: Digital Customer Experience Retail Mobile customer engagement

Customer Loyalty: Why Is It So Important? [Infographic]

It is always a good day when a new customer buys your product for the first time. It is even better, however, when that random customer becomes a loyal, faithful brand advocate. 

Why is customer loyalty so important? We now know that it costs six times more to acquire a new client than to retain an existing one. It is not only about money, though. The way you build and manage loyalty will ultimately uphold the success of your business strategy in the long term.

Topics: Digital Customer Experience Mobile customer engagement

2016 Internet Trends Report: 5 Key Takeaways

One of the fastest ways to learn what is going on in the tech world is to read Mary Meeker’s annual report. The 2016 Internet Trends Report comes in the form of a 213 slides presentation, covering a wide range of topics from the eternal battle between iOS and Android to the emergence of new markets and customers.

Below you will find the full 2016 report. Here we will focus on five major takeaways, based on eye-opening stats and facts, that will help you better understand what lies beneath the forces of the digital transformation.

Topics: Digital Customer Experience Mobile Internet of Things customer engagement

The DCX 7-Steps Checklist [VIDEO]


What is the most relevant contribution of mobile technology in the everyday life? We live in constant connection, in a world that unravels online and offline at the same time. The evolution of customer behaviors leads to the disruption of business.

Even the reluctant product-centric organizations must switch to a customer-centric approach, in a world where the focus on the digital customers matters more than any other strategic imperative.

Topics: Digital Customer Experience Neosperience Mobile customer engagement Customer Journey

The Engagement And Monetization Playbook

"The future is already here - it's just not very evenly distributed.

With the very words of the cyberpunk guru William Gibson we introduce The Engagement and Monetization Playbook. What if you had documents that show how you can monetize the relationship economy?

Learn how you can blend Digital Customer Experience (DCX) and Relationship Business Management (RBM) to support key growth initiatives and manage your entire business lifecycle.

Topics: Digital Customer Experience customer engagement monetization

The Mobile Engagement Playbook

How can you overcome the challenges of your digital transformation? How can you engage and monetize your customers? How can you deliver amazing, meaningful experiences any time, on any device?

Whatever your industry, right now you are likely trying to find the answer to these questions. Well, now you have a new powerful tool that'll help you find your way, The Mobile Engagement Playbook crafted by Neosperience. And you can download it for free!

Topics: Digital Customer Experience Mobile customer engagement Customer Journey

Chatbots: The Real Deal For The Future Of Customer Experience?

They live among us; they have conversations with us; they help us in many ways, and can even anticipate our dreams. Yet, they are not humans. We call them Chatbots (a.k.a. Chatterbots), and they might be the real deal for companies wanting to improve the customer experience.

We hear a lot about Chabots these days. "It is technology that is inevitable", with the very words of Microsoft CEO Satya Nadella. Is it really? Why is everyone obsessed with bots?

Topics: Digital Customer Experience Future Innovation iOS Android Mobile customer engagement

5 Ways Mobile Shopping Connects Customers To The Retail Store

Is mobile killing the physical store? If you are a retail brand, right now you are probably trying to find an answer to the most critical question of our times: “How can I overcome the challenge of thousands of digital competitors in a global arena?

Mobile shopping is not just a trend that we might or might not see in the near future. It is a reality that customers live every single day. Retailers must embrace this reality as soon as possible. The smartphone, however, does not inevitably have to be an enemy: it can help you to connect the online experience with the physical store.

Topics: Digital Customer Experience Retail Mobile customer engagement Customer Journey

10 Keywords To Improve Customer Experience In The Next Years

Words have always been important, the ground to establish relationships between human beings. In the Internet era, we have learned that keywords also play a critical role in determining the success of business.

Content marketing, search engine optimization, online advertising, mobile app stores: they all rely on the power of keywords. The connection between a brand and customers makes no exception: when you plan your digital customer experience, there are pivotal keywords you cannot ignore.

Topics: Digital Customer Experience Innovation Branding Content Marketing customer engagement

How To Monetize The Membership Economy Revolution

 
Today, ownership is out. Trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king.
 
Many companies in many different sectors have understood this trend and are creating an incredible value cultivating and nourishing their customer bases, bringing them to the membership economy.
 
In this article we outline key strategies and tactics based on real-world examples to help you successfully building a membership organization from scratch, or transforming your existing business.
 
Topics: Digital Customer Experience Innovation Mobile customer engagement