Your source of insights for a successful digital transformation.

The DCX 7-Steps Checklist [VIDEO]


What is the most relevant contribution of mobile technology in the everyday life? We live in constant connection, in a world that unravels online and offline at the same time. The evolution of customer behaviors leads to the disruption of business.

Even the reluctant product-centric organizations must switch to a customer-centric approach, in a world where the focus on the digital customers matters more than any other strategic imperative.

Topics: Digital Customer Experience Neosperience Mobile customer engagement Customer Journey

The Engagement And Monetization Playbook

"The future is already here - it's just not very evenly distributed.

With the very words of the cyberpunk guru William Gibson we introduce The Engagement and Monetization Playbook. What if you had documents that show how you can monetize the relationship economy?

Learn how you can blend Digital Customer Experience (DCX) and Relationship Business Management (RBM) to support key growth initiatives and manage your entire business lifecycle.

Topics: Digital Customer Experience customer engagement monetization

The Mobile Engagement Playbook

How can you overcome the challenges of your digital transformation? How can you engage and monetize your customers? How can you deliver amazing, meaningful experiences any time, on any device?

Whatever your industry, right now you are likely trying to find the answer to these questions. Well, now you have a new powerful tool that'll help you find your way, The Mobile Engagement Playbook crafted by Neosperience. And you can download it for free!

Topics: Digital Customer Experience Mobile customer engagement Customer Journey

Chatbots: The Real Deal For The Future Of Customer Experience?

They live among us; they have conversations with us; they help us in many ways, and can even anticipate our dreams. Yet, they are not humans. We call them Chatbots (a.k.a. Chatterbots), and they might be the real deal for companies wanting to improve the customer experience.

We hear a lot about Chabots these days. "It is technology that is inevitable", with the very words of Microsoft CEO Satya Nadella. Is it really? Why is everyone obsessed with bots?

Topics: Digital Customer Experience Future Innovation iOS Android Mobile customer engagement

5 Ways Mobile Shopping Connects Customers To The Retail Store

Is mobile killing the physical store? If you are a retail brand, right now you are probably trying to find an answer to the most critical question of our times: “How can I overcome the challenge of thousands of digital competitors in a global arena?

Mobile shopping is not just a trend that we might or might not see in the near future. It is a reality that customers live every single day. Retailers must embrace this reality as soon as possible. The smartphone, however, does not inevitably have to be an enemy: it can help you to connect the online experience with the physical store.

Topics: Digital Customer Experience Retail Mobile customer engagement Customer Journey

10 Keywords To Improve Customer Experience In The Next Years

Words have always been important, the ground to establish relationships between human beings. In the Internet era, we have learned that keywords also play a critical role in determining the success of business.

Content marketing, search engine optimization, online advertising, mobile app stores: they all rely on the power of keywords. The connection between a brand and customers makes no exception: when you plan your digital customer experience, there are pivotal keywords you cannot ignore.

Topics: Digital Customer Experience Innovation Branding Content Marketing customer engagement

How To Monetize The Membership Economy Revolution

 
Today, ownership is out. Trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king.
 
Many companies in many different sectors have understood this trend and are creating an incredible value cultivating and nourishing their customer bases, bringing them to the membership economy.
 
In this article we outline key strategies and tactics based on real-world examples to help you successfully building a membership organization from scratch, or transforming your existing business.
 
Topics: Digital Customer Experience Innovation Mobile customer engagement