Your source of insights for a successful digital transformation.

4 Ways Customer Journey Mapping Will Boost Customer Experience

Try to remember the last time you have given up on a product or service because of a bad overall experience. As a customer, there is nothing worse than those situations where you expect one thing, just to receive a totally different result, as if you were dealing with two different companies. Customer journey mapping is essential for brands to avoid these pitfalls and boost customer experience.

Topics: Digital Customer Experience Storytelling Content Marketing Inbound Marketing Big Data Customer Journey

Why Mobile-Only Strategy Will Shape The Future Of Customer Journey

Just a few years ago, a common objection to the value of mobile in business strategies was that “phones are not for marketing”, because you couldn’t do anything real - payments, to name one - on a phone or tablet. That time is well behind us, as mobile technology is not only reshaping the customer journey, it is rebooting the entire experience of connecting with clients. So that maybe it’s time to go beyond mobile first and start thinking mobile-only.

Topics: Digital Customer Experience Innovation Social Networking Content Marketing Mobile Customer Journey

3 Key Elements For Your Omni-Channel Customer Experience

Involved in a mobile environment, customers expect personalized and consistent experiences across all different touch points. As a consequence, an omni-channel customer experience isn’t just important - it’s essential to differentiate from competitors. Dealing with empowered customers, brands are not judged for what they make or sell, but for the overall journey they create to connect products and clients. So, if omni-channel is the rule, what are the foundational elements of your innovative strategy?

Topics: Digital Customer Experience Analytics Retail Content Marketing Inbound Marketing Wearable Big Data Customer Journey

3 Big Things You Need To Improve Digital Customer Experience

To start off your 2015 with a huge marketing leap, you need something big. Three big things, actually. We all know that the ultimate purpose of digital customer experience is to build the perfect bridge between brands and customers. But you will never get - and retain - customer’s love and trust if you don’t understand deeply yourself and the ecosystem you live in. Here, between the lines, you can spot 3 big things you need to improve digital customer experience.

Topics: Digital Customer Experience Analytics Archetypes Storytelling Big Data Customer Journey

Map Your Digital Customer Journey, Mobile First

A digital customer journey map is a tool that enables you to understand and optimize your customers’ digital experiences.

It outlines the digital customer experience in a customer-centered perspective, helping you:

  1. Understand how prospect and customers are interacting with you now.
  2. Identify areas for improvement moving forward.
  3. Choose the appropriate technology and business models to effectively engage people at every touchpoint in the digital customer experience lifecycle, and prioritize your investment.
Topics: Digital Customer Experience Innovation Neosperience Project Management Analytics Retail Storytelling Content Marketing Mobile Customer Journey