Where do customers discover mobile apps? In 2015, is the app store still a critical success factor in mobile marketing strategy? Since the smartphone became our friendly companion, app store has proved itself a profitable marketplace for developers. However, is it still?
With over 3 million mobile apps available in the major stores, getting an app discovered (and downloaded) is one of the biggest challenges facing publishers today. You need to know how to marketing your app, and app store optimization (ASO) is a very important method - yet still mostly overlooked.