Your source of insights for a successful digital transformation.

5 Books Every Digital Marketer Should Read This Summer

Have you ever read a book that totally changed the way you look at your business? In these times of constant evolution, the only certainty is that you can’t stop learning if you want to stay always at the top of the game.

No doubt that reading is one of the best choices you have to improve your skills and get a better understanding of what is going on around you. If your goal is to deliver meaningful experiences to your customers, you have to start improving yourself.

Topics: Digital Customer Experience Innovation Content Marketing Mobile development

Mobile App Marketing - 5 Core Elements Of Successful Strategies

Everyone wants to build the next Snapchat, Uber, or Angry Birds. Developers usually assume that their app can become the next big thing because it is a solid product, with a clear value proposition and the aim to improve customer’s life. However, this is just the beginning.

Let’s face it, your app is not alone: there are now more than 2 million mobile apps available for Android, and more than 1.5 million in the Apple Store. What makes an app successful is not the fact that it has been created. It is how you can plan and execute a mobile app marketing strategy to engage and monetize customers.

Topics: Digital Customer Experience Innovation Mobile development

Gartner’s Top 10 Technology Trends for 2016 To Improve Your Business

"My interest is in the future because I am going to spend the rest of my life there." (C.F. Kettering)

What technologies will impact organizations from 2016 on? As the end of year approaches, it is natural to look back at the highlights of the past. If you are an innovative digital leader, though, you will agree that it is way more useful to look ahead and try to foresee what is going to happen next.

That is exactly what Gartner’s analysts do every year, tracing the main technology trends that will define the borders of business transformation for the next future. As usual in the digital era, evolution is all about disruption.  

Topics: Digital Customer Experience Future Innovation Cloud Mobile Internet of Things development