Your source of insights for a successful digital transformation.

5 Digital Best Practices For a Brilliant Engagement Strategy

Do you really need digital best practices? For more than fifty years, marketing has mostly been about communicating, promoting and selling products offline.  Then, suddenly the rules of engagement changed forever. What happened?

The Internet and the smartphone happened. Close your eyes and think for a minute about what life was like before the Internet. Can you? New generations of customers will never experience the world without connectivity, and now you definitely need a digital marketing strategy to engage them and earn their loyalty.

Topics: Digital Customer Experience Innovation Content Marketing Big Data Exponential Organization Mobile

Why Employee Engagement is Crucial For a Better Customer Experience

Is your employee crucial to deliver a better customer experience? Many companies still think that client satisfaction is a mere result of their outward-facing strategy. Sure, engaged and loyal customers are essential to ensure profitability, but if you forget inner areas of improvement, then you miss a piece of the puzzle. That piece is employee engagement, a key element to enhance the overall performance of your company, customer experience included. 

Topics: Digital Customer Experience Gamification Analytics Archetypes Storytelling Exponential Organization

Discover Your Superpowers And Grow From Relevance To Exponentiality

Today we are living a second revolution, comparable to the Industrial Revolution.

The Industrial Revolution changed how people used their bodies to perform physical labor. The Digital Revolution is changing how people use their minds to perform conceptual labor.

Unlike the steam engine or electricity, Digital Revolution technologies continue to improve at a remarkably rapid exponential pace, replicating their power with digital perfection and creating even more opportunities for combinatorial innovation.

Topics: Digital Customer Experience Human Capital Management Society Future Exponential Organization