Your source of insights for a successful digital transformation.

10 Inspiring SlideShare Presentations For Your Customer Experience

In the last few years, SlideShare has become the perfect place if you are a digital leader looking for inspiration. A true business platform, with over 70 million unique visitors. No wonder that it is today one of the top 100 most-visited websites in the world.

It surely is the world’s largest community for professional content, even though sometimes the amount of information can be daunting. We have done the dirty work for you, tracking down 10 of the most inspiring SlideShare presentations that could help you improve customer experience.

Topics: Digital Customer Experience Social Networking Facebook Branding Content Marketing Mobile

5 Mobile App Marketing Insights To Improve Customer Engagement

What is the first thing you do when you wake up in the morning? Before even drinking coffee, you more than likely pick up your smartphone to read the emails, check Facebook updates or look for promotions and special offers on your favorite products. Surfing from one app to another.

Apps are now an integral part of our daily life as human beings and customers. Mobile app marketing, thus, becomes fundamental for your brand to understand where (and how) to invest to improve customer engagement and boost revenue.

Topics: Digital Customer Experience Gamification Facebook iOS Android Mobile

How Social Commerce War Will Change Retail Customer Experience

How would you describe the essence of social commerce in one scene? Imagine this: you open your Facebook app while commuting. You scroll the newsfeed looking for juicy gossip about people you barely know. A picture grabs your attention, showcasing a new pair of running shoes from your favorite brand.

Now that you see them in full HD, you definitely feel you want those shoes, right away. And there’s no need to close Facebook app; you just click on the buy button on the image and that’s it. A revolution for the retail customer experience.

Topics: Digital Customer Experience Social Networking Facebook Content Marketing Payment Mobile

Top 5 Social Media Mistakes That Can Kill Your Brand

Long gone are the days when social media were the most underrated element of the marketing funnel. Even old-fashioned B2B companies now acknowledge the value of their presence on Facebook & Co.

The fact that everyone is online and social, however, doesn’t mean that brands have a better understanding of what makes a successful social strategy. Many still get it wrong, committing brand social media mistakes that might kill their company.

Topics: Digital Customer Experience Social Networking Facebook Branding Content Marketing Inbound Marketing Mobile

5 Content Marketing Facts You Need To Know (To Be Truly Epic)

A great customer experience always lies on great content marketing. With digital transformation in full swing, content has become the new focal point in the overall brand marketing effort.

Great content is never static. It moves with society and technology. In the wake of recent trends, we have traced 5 content marketing facts you absolutely need to know. And yes, they are all true.

Topics: Digital Customer Experience Social Networking Facebook Branding Archetypes Storytelling Content Marketing Inbound Marketing Mobile

Facebook Messenger + Customer Experience: The Human Algorithm of DCX

"I don't know anyone who likes calling businesses. It's not fast or convenient, and it definitely doesn't feel like the future". These words opened the F8 Developer Conference, where we have witnessed the evolution of Facebook from social network to conversation platform between brands and customers.

The quote by Mark Zuckerberg is also a good starting point to understand the value of the human algorithm in the digital era, and how the new idea of Facebook Messenger will impact digital customer experience (DCX).

Topics: Digital Customer Experience Neosperience Social Networking Facebook Retail Content Marketing Big Data

5 Ways To Use Social Media To Improve Customer Experience

Social Media, whether you like them or not, have become essential to build a competitive - and truly innovative - marketing strategy. A social media plan, thus, is no longer optional for brands wishing to grow their shares and compete for customers’ attention.

While it may still be quite hard to measure ROI on social media marketing, try to focus on what really matters in the digital world: the experience. The question, then, is how can you use social media to improve customer experience.

Topics: Digital Customer Experience Gamification Social Networking Facebook Content Marketing

Top 5 Steps to Improve Customer Experience For Millennials

Millennials, Generation Y, Generation Me, Boomerangs: they have many names and they are among us. Call them what you want but never ever ignore them, if you want to ensure a long life for your business. It is important to understand how to adapt your strategy to their lifestyle and rules: if your customers are not millennials today, they soon will be. Very soon. Play their game and improve your customer experience, starting with mobile.

Topics: Digital Customer Experience Society Social Networking Facebook Branding Content Marketing Fashion Luxury and Beauty

Make Your Messaging More Interactive by Adding a Human

After debuting on the App Store with the successful digital customer experience App back in 2012: Il Palazzo, Prada returns to the digital scene at the crossroads between art and society with a film at Venice International Film Festival, and associated App, in collaboration with performance artist Miranda July.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Facebook Archetypes Retail Storytelling Content Marketing Fashion Luxury and Beauty

How Gamification Will Deliver The Ultimate Digital Customer Experience

In the past decade, we have seen the initial building of a social media layer across the world. Even though other companies were involved and are still exploring it, Facebook, Twitter, LinkedIn have defined how that layer appears.

The next decade will be the decade of games. We will see and use it more and more to influence behavior, and have fun playing.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Social Networking Facebook iOS Android Retail