Your source of insights for a successful digital transformation.

4 Easy Fixes to Link Content Marketing and Digital Customer Experience

Old transaction-focused marketing used to shout at consumers and emphasized benefits. Today consumers don't exist anymore, having been replaced by Customers. Increased trust in peer-to-peer communication has vaporized the influence of traditional advertising. Digital marketing must consequently concentrate on customer engagement, the pivotal driver of a well shaped digital customer experience.

Topics: Digital Customer Experience Society Innovation Neosperience Social Networking Facebook Retail Content Marketing Inbound Marketing

How A Driving Simulator Helps You Win New Car Sales

Car manufacturers are starting to realize the importance of delivering engaging digital customer experiences across all digital devices and contexts: smartphones, tablets, computers and social networks.

A native digital experience that is more engaging and entertaining for users, regardless of the changing channels through which they interact with the car manufacturer and purchase.

Topics: Digital Customer Experience Gamification Branded Games Neosperience Apps Innovation Neosperience Facebook Automotive

Neosperience to Support the New Features Announced at Facebook F8


Neosperience - The Digital Customer Experience, released an update as the first platform to support the new features announced at Facebook F8.

Topics: Digital Customer Experience Neosperience Social Networking Facebook