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5 Tech Trends To Improve Your Fashion Customer Experience

Uniqueness and exclusivity, two peculiar traits of a successful brand identity in the fashion industry. The distinctive essence is critical to win legions of loyal supporters, but it must be deployed across all touch points of the customer journey to be recognized as top choice.

All things fashion no longer belong to the field of handmade and craftsmanship. The entire industry is on the verge of its biggest revolution: as customers become digital customers, brands need to adapt as fast as they can, reinventing the whole idea of fashion customer experience.

Topics: Digital Customer Experience Retail Fashion Luxury and Beauty Mobile Internet of Things

Wearable Technology: 3 Trends For The Future of Quantified Self

There could be wearables for everyone. Far from being fancy gadgets made to impress coworkers and friends, the smartwatch and all wearable technology seem destined to build a solid market, possibly taking a large share from smartphones and tablets.

While companies are still trying to figure out how to include them into their mobile marketing strategy, smart watches, glasses and wristbands are already reshaping the customer journey. And that’s just the beginning: even more disruptive wearables may come very soon.

Topics: Digital Customer Experience Gamification Future Fashion Luxury and Beauty Wearable Big Data

Fashion Customer Experience Goes Digital: Ready To Evolve?

For all brands working with fashion and luxury, success is all about being exclusive. The creation of a distinctive image is the key to be recognized as the top choice. But the passion for fashion is unstable and tastes evolve with society and new technologies.

Now the fashion industry is on the verge of its biggest revolution. Digital screens and mobile devices have changed customers' needs and desires: as fashion customer experience goes digital, businesses need to evolve to keep pace with clients. Are you ready?

Topics: Digital Customer Experience Branding Retail Fashion Luxury and Beauty

Top 5 Steps to Improve Customer Experience For Millennials

Millennials, Generation Y, Generation Me, Boomerangs: they have many names and they are among us. Call them what you want but never ever ignore them, if you want to ensure a long life for your business. It is important to understand how to adapt your strategy to their lifestyle and rules: if your customers are not millennials today, they soon will be. Very soon. Play their game and improve your customer experience, starting with mobile.

Topics: Digital Customer Experience Society Social Networking Facebook Branding Content Marketing Fashion Luxury and Beauty

5 Reasons Why You Need To Improve Customer Experience

Face the truth: your customers know you and your product/service better than you do. So, if you still rely just on price or big budgets to earn their trust, you will always leave out one key factor: the customer experience. And this trend will only accelerate. If you try to swim against the tide, you will find out - probably too late - that the world around you has evolved and you’ve been left behind. Ready for a change? There are at least 5 reasons why you need to improve customer experience.

Topics: Digital Customer Experience Neuromarketing Analytics Retail Content Marketing Fashion Luxury and Beauty Wearable Big Data

4 Ways to Improve Your Fashion Digital Customer Experience

The essence of fashion is couture, a French term that refers to the creation of exclusive clothing or accessories, constructed by hand from start to finish. In this sense it can be seen as the exaltation of craftsmanship and analog. Nevertheless the fashion and luxury industry needs now to breathe the fresh air of digital transformation, improving what we could call fashion digital customer experience (DCX).

Topics: Digital Customer Experience Fashion Luxury and Beauty Mobile

Neosperience Wins 2014 Top Innovation Italy Award

Neosperience has won the Top Innovation Award Italy 2014, an honor appointed by the President of the Italian Republic to the best tech company of the year. The prize has been awarded in the prestigious setting of the Accademia dei Lincei in Rome. Dario Melpignano, CEO of Neosperience, has received the award from Stefania Giannini, Ministry of Education, University and Research, on behalf of President Giorgio Napolitano.

Topics: Digital Customer Experience Neosperience Apps Neosperience Retail Fashion Luxury and Beauty Awards

Personalize The Digital Shopping Experience Turning Desires Into Needs

Neuromarketing key discoveries of this decade applied to digital customer experience show insights on how to connect with customers in new ways across physical touch points, typically the stores, combined with customer-facing smartphone and tablet apps.

Sophisticated brain scanning machines and physical monitoring devices provide insight into consumer behavior, allowing marketers influence it by adjusting stimuli to draw out a desired mental and physical response in customers during their digital shopping experience.

Topics: Digital Customer Experience Society Neosperience Neuromarketing Retail Fashion Luxury and Beauty

How The Wearable Revolution Changes The Digital Customer Experience

Now that the Apple Watch is here, ready to be sold everywhere in the world, the trend topic is about smartwatches and wearable technology. According to recent researches, this new device is expected to take a large market share from other devices. Not in the future but right now. It is inevitable that wearable technology will change digital customer experience.

Topics: Digital Customer Experience Gamification Society Future Innovation iOS Retail Fashion Luxury and Beauty Inbound Marketing Payment Wearable

How Apple Pay Makes the Difference in Your Digital Customer Experience

Money is probably as old as human civilization. People once used sheep and goats as money: domestic animals and food served as currency in ancient times. Metal coins have been around since 700 B.C., and the Chinese began using paper money in 140 B.C. It became a popular means of tender during Europe’s Renaissance and later in the American colonies.

Topics: Digital Customer Experience Society Neosperience Apps Innovation Neosperience iOS Retail Financial Services Fashion Luxury and Beauty Payment