Your source of insights for a successful digital transformation.

Welcome to the Push Economy: Discover, Learn, Use Push Notifications

Push notifications are a style of Internet-based communication where the request for a given transaction is initiated by a central server. It is contrasted with pull, where the request for the transmission of information is initiated by the receiver client app.

Push notification services allow to propagate small messages to devices (smartphones, tablets and computers) by applications and apps registered to receive those notifications. Each device establishes an accredited and encrypted IP connection with the service and receives notifications over a persistent connection.

Topics: Gamification Innovation Neosperience iOS Analytics Android Retail Storytelling Content Marketing Fashion Luxury and Beauty

How To Create Buyer Personas, Shape Their Digital Customer Experience

One of the first tasks every company - working in a digital or traditional brick-and-mortar market - has to face is the definition of the target customer. Who are you talking to? Who should buy your product or service? It's not always easy as it may seem, especially in a global world where customers have evolved to be more and more connected, thanks to smartphones and tablets, and informed.

Topics: Digital Customer Experience Innovation Neosperience Automotive Retail Storytelling Content Marketing Fashion Luxury and Beauty

Make Your Messaging More Interactive by Adding a Human

After debuting on the App Store with the successful digital customer experience App back in 2012: Il Palazzo, Prada returns to the digital scene at the crossroads between art and society with a film at Venice International Film Festival, and associated App, in collaboration with performance artist Miranda July.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Facebook Archetypes Retail Storytelling Content Marketing Fashion Luxury and Beauty

Fashion and Luxury Brands Need to Breathe Fresh Air from the Appmosphere

Fashion and luxury industry’s digital customer experience activities lag behind other sectors and need to catch up.

Fashion goods marketers initially viewed the internet as a mass-market, discount communication vehicle, more direct-marketing and below-the-line.

Topics: Fashion Luxury and Beauty