Your source of insights for a successful digital transformation.

5 Reasons You Really Need a Mobile Friendly Website

April 21th, 2015: ready, set, go! Google is ready to launch the ill-famed mobile friendly update, the new algorithm that will change the destiny of all brands and businesses involved in the mobile space.

The so-called ‘Mobilegeddon’ will make it mandatory to optimize your online presence for mobile users. And if you’re not mobile-savvy, you will likely fall down and become untraceable for customers. 

Topics: Digital Customer Experience Future iOS Android Content Marketing Mobile

The Digital Customer Experience In The Age of Machine Learning

The Digital Revolution has forged historic change. When we engage with the Internet with our smartphone, tablet or wearable, we don't see its physical infrastructure nor the code that lets it function.

We interact with the “whatever branded content we like, by pressing the elevator buttons without having to know how it works.” No one person or organization is in charge of the changes sweeping the world.

Topics: Digital Customer Experience Future Innovation Neuromarketing

10 Inventions That Will Revolutionize Retail Customer Experience

The future is already here. It is just not evenly distributed.” This quote by the cyberspace guru writer William Gibson introduced one of the most intriguing panels of the 2015 SXSWSouth by Southwest - schedule.

10 inventions that will revolutionize retail’ - behind this title lies the question so many entrepreneurs are afraid to ask: What does the future of retail hold? Technology disruption changes the rules of production and distribution, and brands need to evolve accordingly, if they want to survive the retail revolution.

Topics: Digital Customer Experience Future Innovation Neosperience Retail Payment Big Data Mobile Internet of Things

10 Industries Using iBeacon To Improve Customer Experience

Retailers are the most excited by the avalanche of new opportunities made possible by the iBeacon technology. Since Apple first introduced it in mid-2013, though, iBeacon has opened the door of disruption for many - and sometimes unexpected - industries.

Now that the Apple Watch is on the verge of finally making a debut in stores, the buzz is even higher. The two, in fact, make the perfect pair to help you improve customer experience. Let’s see what are the top 10 industries that iBeacons already disrupt - or will disrupt in the near future.

Topics: Digital Customer Experience Future Innovation iOS Retail

5 Key Customer Experience Questions To Ask Yourself in 2015

The scientist is not a person who gives the right answers, he's one who asks the right questions.” (Claude Lévi-Strauss).

Since customer experience management is, to all intents and purposes, a science, asking questions becomes crucial to understand where and how you can improve your digital strategy. The evolution of markets unveils new opportunities, but also brings new doubts about what you do and what you should do. Here are few key customer experience questions to ask yourself in 2015, to ensure your organization is optimizing the experience of customers.

Topics: Digital Customer Experience Future Archetypes Storytelling Content Marketing

5 Online Retail Marketing Tips To Improve Customer Experience

The meaning of ‘customer experience’ has deeply changed in the last ten years. As in-store shopping goes down and E-Commerce spending steadily increases, the difference between offline and online retailers is destined to disappear. This will eventually present entrepreneurs the chance to make a crucial step into the digital era, taking advantage of mobile technologies to evolve for a new world. The improvement of retail customer experience passes through an efficient and innovative online retail marketing strategy.

Topics: Digital Customer Experience Future Innovation Social Networking Retail Content Marketing Wearable Mobile Internet of Things

How To Use Virtual Reality To Augment Customer Experience

Now that Microsoft has unveiled the brand new Windows 10, there’s a huge buzz surrounding the operating system and, above all, its futuristic feature called Holographic. Of all the announcements Microsoft made during the event, in fact, the company's new virtual reality headset called HoloLens immediately dominated the news. Redmond's giant has officially entered the VR arena, and wants to redefine how companies augment customer experience.

Topics: Digital Customer Experience Gamification Branded Games Future Innovation Retail Content Marketing

Top 3 Tech Innovations To Improve Digital Customer Experience in 2015

Evolution driven by disruptive technologies is, by its very nature, unpredictable. In the last decade we have faced the birth of tech innovations that have deeply changed the way customers connect with brands and products. Customer experience is the key to reshape your business and rebuild engagement strategies. As we prepare to say goodbye to 2014, one crucial question crosses our mind: What will the next years hold for business? How will technology innovations help you improve digital customer experience?

Topics: Digital Customer Experience Gamification Future Innovation Analytics Big Data Internet of Things

Discover Your Superpowers And Grow From Relevance To Exponentiality

Today we are living a second revolution, comparable to the Industrial Revolution.

The Industrial Revolution changed how people used their bodies to perform physical labor. The Digital Revolution is changing how people use their minds to perform conceptual labor.

Unlike the steam engine or electricity, Digital Revolution technologies continue to improve at a remarkably rapid exponential pace, replicating their power with digital perfection and creating even more opportunities for combinatorial innovation.

Topics: Digital Customer Experience Human Capital Management Society Future Exponential Organization

How to See Around Corners and Stay Relevant Towards 2050 Megachange

Demographic trends are powerful and sweeping. It took 250,000 years for the world’s population to reach one billion people. In just 200 years, population growth accelerated faster to reach seven billion. In 2050, Earth will be home to nine billion people.

This growth will not be uniform: some nations’ populations will soar. Half of the population increase by 2050 will happen in Africa, which will hold three times as many people as Europe. Nigeria will have about 390 million citizens by 2050, roughly the same as the US; by 2100, Nigeria will be the world’s third most populous nation.

Topics: Human Capital Management Society Future Innovation Social Networking Neuromarketing Automotive Retail Wearable