Your source of insights for a successful digital transformation.

4 Gamification Strategies For Business - Can You Find Yours?

"Games are the new normal." These words, pronounced by Al Gore in 2011, are even more true five years later. Today, thanks to the spread of mobile devices, games are everywhere, as a stratified layer over our daily life. 

Talking about games as a business tool, we do not just imply the Pokémon craze; we also consider the idea of applying game dynamics and thinking to non-game applications. Gamification strategies, in a few words.

Topics: Digital Customer Experience Gamification Branding Mobile

Pokemon Go - How Retailers Can Capitalize On The Power Of Games

Hordes of walkers move towards the same target. They are looking for something, and willing to fight to catch it. This is not the plot of a post-apocalyptic drama. This is what is happening right now with Pokemon Go.

In less than two weeks, the brand-new mobile game of the Nintendo franchise has gone from an experiment to a social phenomenon, to a business case. A story that every retail brand should listen carefully.

Topics: Digital Customer Experience Gamification Retail Mobile customer engagement

Customer Engagement - 5 Things Sports Can Teach You About Loyalty

What do you need to be the best? Everything you’ve got.

This slogan - taken from a famous advertising for sports apparel - wraps-up the greatest lesson digital marketers can learn about customer engagement from sports management.

And that is: If you don’t train to offer the best performance and deliver the best results, you will never overcome the competition to win your customers’ heart and mind. You will never improve customer experience.

Topics: Digital Customer Experience Gamification Social Networking Branding Storytelling Content Marketing Wearable Big Data Mobile

5 Mobile App Marketing Insights To Improve Customer Engagement

What is the first thing you do when you wake up in the morning? Before even drinking coffee, you more than likely pick up your smartphone to read the emails, check Facebook updates or look for promotions and special offers on your favorite products. Surfing from one app to another.

Apps are now an integral part of our daily life as human beings and customers. Mobile app marketing, thus, becomes fundamental for your brand to understand where (and how) to invest to improve customer engagement and boost revenue.

Topics: Digital Customer Experience Gamification Facebook iOS Android Mobile

4 Ways Virtual Reality Can Help You Improve Customer Experience

How can you succeed in today's hyper competitive markets, ensuring that your brand stands out from the crowd? The secret is to engage customers emotionally, taking advantage of technology to increase engagement and drive sales. In one word: deliver an amazing digital customer experience.

Of all the technology initiatives out there, virtual reality and augmented reality probably are the most mysterious ones. What's for sure is that they have a huge - yet unexplored - business potential. They empower you to evolve your digital properties, leveraging the power of 3D to create a unique immersive experience.

Topics: Digital Customer Experience Gamification Neosperience Apps Innovation Storytelling Content Marketing Mobile

8 Retail Trends Transforming the Shopping Experience From 2015

Retail and smartphones, a story of love and hate. It is clear that mobile technology not only affects sales in the 'online territory'; it also has a much broader impact on retail customer experience in general.

The digital transformation involves how we search for product information, what we buy, how when and where. Basically, it changes in-store customer behavior, driving the value of in-store sales. The future lies behind a wave of retail trends transforming the shopping experience.

Topics: Digital Customer Experience Gamification Future Social Networking Branding Retail Mobile

Wearable Technology: 3 Trends For The Future of Quantified Self

There could be wearables for everyone. Far from being fancy gadgets made to impress coworkers and friends, the smartwatch and all wearable technology seem destined to build a solid market, possibly taking a large share from smartphones and tablets.

While companies are still trying to figure out how to include them into their mobile marketing strategy, smart watches, glasses and wristbands are already reshaping the customer journey. And that’s just the beginning: even more disruptive wearables may come very soon.

Topics: Digital Customer Experience Gamification Future Fashion Luxury and Beauty Wearable Big Data

5 Digital Marketing Lessons From Game Of Thrones

Now that the fifth season of Game of Thrones is behind our back, millions of fans (just like us) are trying to recover from the absolute jaw-dropping finale. Shock is the only constant in George R. R. Martin’s epic series.

If there a TV show out there that can teach us something about the world of digital marketing, that is HBO’s Game of Thrones.

Topics: Digital Customer Experience Gamification Social Networking Branding Archetypes Storytelling Content Marketing Inbound Marketing

Customer Delight: 5 Steps To Deliver Engaging Experiences

Do you have what it takes to engage customers? To connect with them on an emotional level and promote a positive reactions?

This is the basic requirement of customer delight: the willingness to go above and beyond normal relations in order to provide a customer experience that will leave an indelible impression.

Customer delight is not (just) a strategy; it is a business asset in markets where clients demand a leading role. It is so critical, in fact, that you should paint it on your walls and make it the core of company culture.

Topics: Digital Customer Experience Gamification Branding Storytelling Content Marketing Inbound Marketing

Customer Engagement: 10 Stats and Facts to Improve Your Strategy

You don’t need a crystal ball to envision the future of customer engagement: since digital and mobile have taken a major place in our daily life, one of the key elements when it comes to running a successful business is to engage your customers.

Easier said than done. To improve your loyalty strategy, you will need to think beyond old-fashioned CRM and embrace technology to speak the same language your customers speak.

Topics: Digital Customer Experience Gamification Retail Content Marketing Inbound Marketing Big Data