What is Google AMP Project? Mobile devices have changed the way we access information. As a consequence, they have disrupted the news and communication industry, promoting new tools to create and share contents.
The problem is: While publishers now use the mobile web to reach readers, the customer experience is often discouraging, and leaves a lot to be desired. As usual, people and technology evolve at a quicker pace than companies. Let’s get back to the question, then: Is Google AMP the next revolution for mobile marketing?