Your source of insights for a successful digital transformation.

Why Company Culture Is Critical To Deliver Amazing Customer Experience

The single most important challenge for all brands of the Age of the Customer? The development of a positive digital customer experience. 71% of companies already understand that traditional differentiators alone are not enough to guarantee engagement and loyalty.

So where do successful experiences come from? Company culture, that’s the answer. You can invest all your budget in technological improvement, but if your company has not a shared customer centric culture all other activities will ultimately fail.

Topics: Digital Customer Experience Human Capital Management Analytics Branding Content Marketing

Discover Your Superpowers And Grow From Relevance To Exponentiality

Today we are living a second revolution, comparable to the Industrial Revolution.

The Industrial Revolution changed how people used their bodies to perform physical labor. The Digital Revolution is changing how people use their minds to perform conceptual labor.

Unlike the steam engine or electricity, Digital Revolution technologies continue to improve at a remarkably rapid exponential pace, replicating their power with digital perfection and creating even more opportunities for combinatorial innovation.

Topics: Digital Customer Experience Human Capital Management Society Future Exponential Organization

How to See Around Corners and Stay Relevant Towards 2050 Megachange

Demographic trends are powerful and sweeping. It took 250,000 years for the world’s population to reach one billion people. In just 200 years, population growth accelerated faster to reach seven billion. In 2050, Earth will be home to nine billion people.

This growth will not be uniform: some nations’ populations will soar. Half of the population increase by 2050 will happen in Africa, which will hold three times as many people as Europe. Nigeria will have about 390 million citizens by 2050, roughly the same as the US; by 2100, Nigeria will be the world’s third most populous nation.

Topics: Human Capital Management Society Future Innovation Social Networking Neuromarketing Automotive Retail Wearable

All Play and No Work Makes Jack a Zippy Boy

Millions of people around the world play these games to have fun and escape the tedium of work. What draws so many to do the same things over and over again in games that they do at work – and why do people enjoy games much more than work?

The simple answer is in one word: engagement.

Topics: Digital Customer Experience Gamification Human Capital Management Society Future Innovation Social Networking Neuromarketing Content Marketing

4 Habits of Highly Effective Listeners

Portable technology, from the Walkman to the iPod and smartphones, have made listening to people and to our environment an increasingly tiring task. In addition to ubiquitous digital devices, the persistent noise of our society has made listening even more difficult.

As a result, in a couple of decades we have lost the ability to hear, that our brain had shaped in tens of thousands of years in the course of our evolution.

Topics: Human Capital Management Society Future Neuromarketing Sound Storytelling

How To Apply The 80/20 Rule To Your Digital Customer Experience

A small number of laws underlie all natural phenomena. Newton discovered the laws that govern motion and gravity and many of these principles in the 17th century.

3 centuries later, economist Vilfredo Pareto observed that 80% of the land in Italy was owned by 20% of the population; similarly that 20% of the pea pods in his garden contained 80% of the peas.
Many natural phenomena have been shown empirically to exhibit such a distribution: roughly 80% of the effects come from 20% of the causes.

As a result, a common rule of thumb in business was developed: "80% of your sales come from 20% of your clients".

Topics: Digital Customer Experience Human Capital Management Society Future Project Management Analytics Retail Content Marketing

Why Your True Why Is So Important, Backed By Science

Why some leaders and companies succeeded and others do not?

Inspirational leaders identify a purpose and follow it. The actions they take and what they make is secondary to achieving their mission.

Topics: Digital Customer Experience Human Capital Management Society Future Neosperience Neuromarketing Branding Archetypes Storytelling Content Marketing

The Second Industrial Revolution and How You Can Recover

You have been thought that The Industrial Revolution has been the most influential development in history. Today, you are living through a second, comparable revolution. The Industrial Revolution changed how people used their bodies to perform physical labor. This current revolution is changing how people use their minds to perform conceptual labor.

Topics: Digital Customer Experience Human Capital Management Society Future

What I Learned From Neosperience FedEx Days

Over this weekend I shared with my team the opportunity to work on anything that relates to our products in the digital customer experience space, and deliver it during a two-days hackathon, to experiment new and creative ideas, making the emptiness that each of us must do to be able to stand on the shoulders of the giants who preceded us, and create.

Topics: Human Capital Management Society Future

Start with Your True Why

 

Society teaches you that you are what you accomplish.

And the level of your accomplishment is rated by external measurements like money and power, not how much good you did, how honorably you acted as an employee or an entrepreneur, or how faithfully you adhered to your values.

Topics: Human Capital Management Society