Your source of insights for a successful digital transformation.

Improve Yourself In 2017 With These Essential Books For Digital Leaders

Always read something that will make you look good if you die in the middle of it.” (P.J. O’Rourke)

The only book that will not make you better is the one that you are not reading. In this whirlwind of technological disruptions, the digital leaders know how important is to learn from the experiences of the others.

Actually, there is nothing like an insightful and enlightening book to help you improve yourself, and get a more accurate vision of your environment, customers, and business. Here is our list - revamped for 2017 - of the essential books that will inspire you and the ones around you.

Topics: Digital Customer Experience Innovation Branding Storytelling Inbound Marketing Mobile

The State of Inbound 2016 - A Few Hints on The Future of Marketing

Hubspot has released its global 8th annual The State of Inbound, a top notch report delivering an in-depth analysis of the main global trends. ‘Inbound’, of course, is the engine that drives the whole take on the future of marketing.

The report, however, is not limited to a partial view on the matter. On the contrary, it delivers useful insights into the most urgent challenges and priorities for marketers and salespeople, based on data gathered from thousands of the world’s leading professionals.

Topics: Digital Customer Experience Content Marketing Inbound Marketing Mobile

10 Ways The Internet Has Changed The Way We Live (And Do Business)

The full-length title of this article should be 10 ways the Internet and the smartphone have changed the way we live - as humans and customers - and how businesses must evolve to improve their customer experience and survive the digital transformation.

We all recognize mobile technology as the real game-changer in the creation of the world as we experience it today. The hidden truth, though, is that there would be no smartphone without the Internet revolution. We are the result of this revolution.

Topics: Innovation Content Marketing Inbound Marketing Mobile Internet of Things

5 Digital Transformation Predictions For 2016

As the year comes to a close, digital leaders are already projected to their next move. In an age of constant changes, in fact, what’s next is always more important - and interesting - than what you have already accomplished.

Do you have a bold goal for 2016? Does your business plan include the terms ‘digital’ and ‘transformation’? If the answer is “Yes”, you are on the right track. You just need one more hint, in other words the top digital transformation predictions for 2016 and the years to come.

Topics: Digital Customer Experience Innovation Inbound Marketing Mobile Internet of Things

5 Ways You Can Use Mobile To Improve Customer Experience

What is your first reference when you need to do something? What is your primary source of information when you need to decide what to buy? Mobile devices. One of the most exciting things about the Internet era is the pace at which innovation happens.

If we had to choose a single keyword to describe the historical moment we all live in, that would be ‘mobile’. Hence, there is no way to improve customer experience if you ignore the power of smartphones, smartwatches, wearables and all mobile technologies.

Topics: Digital Customer Experience Content Marketing Inbound Marketing Big Data Mobile

Born To Build: 5 Timeless Customer Experience Lessons From LEGO

What can customer experience leaders learn from the remarkable success of The LEGO Group? What is the connection between LEGO plastic bricks and digital marketing? None, at first glance. If you look deeply, though, you will see that the maker of children's toys that has a lot to teach.

There is a reason if the company has quadrupled its sales in the decade when virtual entertainment has replaced physical. That reason is the ability to build a unique brand, both anchored to tradition and open to innovation. The essence of digital transformation.

Topics: Digital Customer Experience Social Networking Branding Storytelling Content Marketing Inbound Marketing Mobile

Retail Banking: Customer Experience Reinvents Financial Services

How can retail banks and financial institutions survive in a world where customers only need fifteen minutes to open a bank account online? How can they attract and engage clients able to carry out transactions with one single tap on the screen of the smartphone? Easy, they need to put the experience in the equation.

Retail banking customer experience is not a recent topic. Without customers, there won’t even be the need for financial operators. What has changed, in the last ten years or so, is technology, and customer behaviors with it. In the age of digital and mobile, banks need to embrace the digital transformation and reinvent themselves to survive.

Topics: Digital Customer Experience Financial Services Content Marketing Inbound Marketing Payment Big Data Mobile

20 Marketing Blogs That Will Help You Improve Customer Experience


Success is 1% inspiration, 98% perspiration, and 2% attention to detail” (Phil Dunphy)

No field in business needs so much inspiration like marketing. In the age of digital and mobile technology, customer’s attention is the most precious coin on market. And you never sell just products or services, you sell experiences.

Thus, you need innovative ways to create memorable experiences. Where could you find your daily dose of good insights and inspirational reads? Citing the Beatles, all you need is blog. More than one blog, actually.  

Topics: Digital Customer Experience Social Networking Analytics Branding Content Marketing Inbound Marketing Mobile

#INBOUND15: 5 Marketing Presentations You Must See (And Probably Missed)

 One week has passed since Hubspot’s #INBOUND15 epilogue, but the voices from the Boston Convention & Exhibition Center still resonate in our ears. Given the incredible number of 204 total sessions, for those who had the opportunity to attend the event it was impossible to take part in all keynotes and talking.

Whether you were running - like we did - back and forth around the BCEC to find a seat, or were unable to be present at all the #INBOUND15, you will gladly welcome these top 5 marketing presentations you might have missed (and should definitely see).

Topics: Digital Customer Experience Innovation Social Networking Storytelling Content Marketing Inbound Marketing Mobile

3 Marketing Takeaways From #INBOUND15

I’m not sure what the question is, but the answer is Yes

The #INBOUND15 saw Seth Godin on stage to open the dance with an inspiring and thoughtful keynote. 14,000 marketing-hungry professionals attended the 4-days long conference, interacting for twelve hours a day. 

To sum up, the event organized by Hubspot was all about connecting and networking. Bold talks, training, new features presentations and keynotes: here you can find the 3 major takeaways we brought back home from #INBOUND15.

Topics: Digital Customer Experience Content Marketing Inbound Marketing Mobile