Your source of insights for a successful digital transformation.

App Store Optimization: A Brief Guide To Perfect Your Mobile Marketing

Where do customers discover mobile apps? In 2015, is the app store still a critical success factor in mobile marketing strategy? Since the smartphone became our friendly companion, app store has proved itself a profitable marketplace for developers. However, is it still?

With over 3 million mobile apps available in the major stores, getting an app discovered (and downloaded) is one of the biggest challenges facing publishers today. You need to know how to marketing your app, and app store optimization (ASO) is a very important method - yet still mostly overlooked.

Topics: Digital Customer Experience Neosperience Apps Content Marketing Inbound Marketing Mobile developers

4 SEO Ranking Trends That Will Define Your Brand In The Next Years

What factors will define your rankings in the results pages from 2015 on? An aggressive link building strategy is still more important than quality content? What is the weight of mobile in the optimization best practices?

These and many other questions come out of the hat every time Google and the other search engines make changes to their algorithm. As ranking factors evolve, so do digital strategies. The analysis of SEO ranking trends, therefore, needs to become an integral part of your marketing routine.

Topics: Digital Customer Experience Social Networking Branding Content Marketing Inbound Marketing Mobile

10 (+10) Content Marketing Tools To Boost Customer Engagement

Content is king,” said Bill Gates in a prophetic article dating back to 1996. The Internet was a child, and mobile was yet to come, but he foresaw the importance of content curation to build a marketing strategy for the digital era.

So, what is the purpose of content marketing? To attract and engage customers, delivering brand value in the process. As the number of players in the digital arena continues to grow, you need something to jump-start your output. You need content marketing tools that’ll help you boost customer engagement.

Topics: Digital Customer Experience Social Networking Branding Content Marketing Inbound Marketing Mobile

10 Digital Strategy Mistakes That Can Kill Your Marketing Efforts

What are the secrets to a great digital strategy? We have entered a new era of marketing, yet digital strategy is still too often sidelined as the poor cousin of traditional planning. The next generation of customer experience requires a totally different approach.

Even when digital is not overlooked, it still seems that many brands play the game not knowing why they are actually creating a strategy in the first place. This lack of analysis exposes them to (avoidable) mistakes that might kill their marketing efforts.

Topics: Digital Customer Experience Social Networking Storytelling Content Marketing Inbound Marketing Mobile

Top 5 Social Media Mistakes That Can Kill Your Brand

Long gone are the days when social media were the most underrated element of the marketing funnel. Even old-fashioned B2B companies now acknowledge the value of their presence on Facebook & Co.

The fact that everyone is online and social, however, doesn’t mean that brands have a better understanding of what makes a successful social strategy. Many still get it wrong, committing brand social media mistakes that might kill their company.

Topics: Digital Customer Experience Social Networking Facebook Branding Content Marketing Inbound Marketing Mobile

5 Digital Marketing Lessons From Game Of Thrones

Now that the fifth season of Game of Thrones is behind our back, millions of fans (just like us) are trying to recover from the absolute jaw-dropping finale. Shock is the only constant in George R. R. Martin’s epic series.

If there a TV show out there that can teach us something about the world of digital marketing, that is HBO’s Game of Thrones.

Topics: Digital Customer Experience Gamification Social Networking Branding Archetypes Storytelling Content Marketing Inbound Marketing

5 Content Marketing Facts You Need To Know (To Be Truly Epic)

A great customer experience always lies on great content marketing. With digital transformation in full swing, content has become the new focal point in the overall brand marketing effort.

Great content is never static. It moves with society and technology. In the wake of recent trends, we have traced 5 content marketing facts you absolutely need to know. And yes, they are all true.

Topics: Digital Customer Experience Social Networking Facebook Branding Archetypes Storytelling Content Marketing Inbound Marketing Mobile

Why Digital Customer Experience Is More Than a Website

The website is dead, long live the website. In the Age of Mobile, designed by the emergence and spread of the smartphone, digital branding is more than a fancy website.

By 2020 there will be 6.1 billion mobile users, leading the mobile charge despite the rise of new mobile-based services. Multiple assets come into play to shape a compelling digital customer experience, and the website is just one piece of the puzzle. 

Topics: Digital Customer Experience Innovation Social Networking Branding Content Marketing Inbound Marketing Mobile Internet of Things

Customer Delight: 5 Steps To Deliver Engaging Experiences

Do you have what it takes to engage customers? To connect with them on an emotional level and promote a positive reactions?

This is the basic requirement of customer delight: the willingness to go above and beyond normal relations in order to provide a customer experience that will leave an indelible impression.

Customer delight is not (just) a strategy; it is a business asset in markets where clients demand a leading role. It is so critical, in fact, that you should paint it on your walls and make it the core of company culture.

Topics: Digital Customer Experience Gamification Branding Storytelling Content Marketing Inbound Marketing

5 Great Marketing Ideas From Comics To Get DCX Superpowers

Long gone are the days when comic books were considered just a niche market for ultimate nerds lost in a world of superheroes with super problems. In the last decade, comics have become a global marketing phenomenon, thanks to major players like Marvel, DC and Image Comics.

If you are a marketer/entrepreneur trying to figure out how to take your customer experience to the next level, comic books are no laughing matter anymore. They can offer plenty of marketing ideas and teach you how to lead your brand from average to DCX superpowers.

Topics: Digital Customer Experience Branding Archetypes Storytelling Content Marketing Inbound Marketing