Your source of insights for a successful digital transformation.

Biometrics - The Future of Payments And Customer Experience?

What if you could authenticate your payments with a scan of your finger or your iris? What if you could take a selfie to authorize a banking transaction? Would you do it? Set aside all fears, the future of payment authentication is strictly connected to our body.

Biometrics are already considered the most important technology to transform how we make purchases, online and offline. An advancement that will improve security, but also shape a completely different customer experience.

Topics: Digital Customer Experience Innovation Payment Mobile

How Artificial Intelligence Is Disrupting Your Organization

Whoever reads a science fiction novel ends up thinking about smart machines that can sense, learn, communicate and interact with human beings. The idea of Artificial Intelligence is not new, but there is a reason if big players like Google, Microsoft or Amazon are betting precisely on this technology right now.

After decades of broken promises, the AI is finally reaching its full potential. It has the power to disrupt your entire business. The question is: How can you harness this technology to shape the future of your organization?

Topics: Digital Customer Experience Innovation customer engagement Machine Learning Artificial Intelligence

In Your Customers' Mind - A Tale Of Technology, Marketing and Emotions

The times are a changin”. It is only been 10 years since Vargo and Lush described the shift from a product-centred view of markets to a service-dominant (SD) logic. Since the goods themselves are never just ‘goods’ but service providers, this marks the definitive shift from tangible to intangible assets as the major sources of value.

The reason is simple: the ‘Homo Oeconomicus’ went extinct. As mere consumers we needed ‘utility’, so we were always looking for goods and services in order to maximize it; as humans we need ‘feelings’, and we are willing to embrace all the things that can enrich and nourish our experiences.

Topics: Digital Customer Experience Innovation Neuromarketing

10 Inspiring TED Talk Videos Every Digital Leader Should Watch

What is better than a fair amount of inspiring TED Talk videos to kick off the new year? The digital leaders must stay always on top of things, ready to put their beliefs into question. We live in an age where the only constant is the constant change, after all.

Whether you are trying to improve your business strategy, to establish yourself as a true guide for your employees, or simply to find your inner motivation, there is a TED Talk waiting for you.

Topics: Digital Customer Experience Future Innovation

4 Mobile Technology Trends For 2017

Mobile is the future.” With these very words in 2010 Eric Schmidt, CEO of Google at the time and now Chairman of Alphabet, gave us a glimpse of what was going to happen. And he definitely hit the target!

Almost seven years later, mobile has disrupted the way we relate to the world. We are living a transformation far from being over. Many changes await us around the corner of the new year, and it is time to understand what are the main mobile technology trends for 2017.

Topics: Digital Customer Experience Innovation Retail Mobile Internet of Things

SMXL 2016 - The Revolution of The Retail Customer Experience

What is the first thing you do when you wake up and the last before you sleep? Behind this (apparently futile) question we can find the fate of the retail customer experience.

We tried to find proper answers during Neosperience's speech at the SMXL 2016 conference, a three-days long tour de force of discussions about digital and mobile marketing.

Topics: Digital Customer Experience Innovation Retail Mobile

The New Customer Journey: 5 Steps To Reinvent the Map

The journey of a thousand miles must begin with a single step.” (Chinese Proverb)

With the rise of a new generation of digital customers, you can no longer rely on the traditional customer journey map. And with the word ‘traditional’ we mean every single map that you have used in the last ten years.

In the digital ecosystem everything changes at such an impressive pace that you need a new perspective to engage and monetize customers. Purchasing and consumption behaviors evolve, and so does the digital customer experience.

Topics: Digital Customer Experience Innovation Project Management Branding Big Data Mobile Customer Journey

Key Findings From The 2016 State of Digital Transformation

Digital transformation’ is undoubtedly one of the most common buzzwords of our times. Following this wave of modernization, most companies are undergoing varying extents of renovation.

The problem is whether companies are moving along the right path or not. How are you dealing with the challenges of an epochal shift that promises to impact businesses even more in the years to come?

Topics: Digital Customer Experience Innovation Mobile

Google AMP - The Future Of Mobile Marketing: What You Need To Know

What is Google AMP Project? Mobile devices have changed the way we access information. As a consequence, they have disrupted the news and communication industry, promoting new tools to create and share contents.

The problem is: While publishers now use the mobile web to reach readers, the customer experience is often discouraging, and leaves a lot to be desired. As usual, people and technology evolve at a quicker pace than companies. Let’s get back to the question, then: Is Google AMP the next revolution for mobile marketing?

Topics: Digital Customer Experience Innovation Content Marketing Mobile Google

5 Books Every Digital Marketer Should Read This Summer

Have you ever read a book that totally changed the way you look at your business? In these times of constant evolution, the only certainty is that you can’t stop learning if you want to stay always at the top of the game.

No doubt that reading is one of the best choices you have to improve your skills and get a better understanding of what is going on around you. If your goal is to deliver meaningful experiences to your customers, you have to start improving yourself.

Topics: Digital Customer Experience Innovation Content Marketing Mobile development