Your source of insights for a successful digital transformation.

Conversational Commerce - A New Paradigm For The Customer Experience

2016 will be the year of conversational commerce.” With these very words Chris Messina, Developer Experience Lead at Uber, introduced in 2015 the idea of conversational commerce as the main trend of customer-facing apps.

Today, with the chatbot mania in full swing, it is time to review this topic, and see what has happened in the tech world since the pioneering Uber’s first integration into Facebook Messenger. And how this trend is affecting the digital customer experience.

Topics: Digital Customer Experience Future Innovation Social Networking Retail Mobile

WWDC 2016 - macOS, iOS 10, tvOS: Everything Apple Announced

On the same day in which Microsoft has announced the acquisition of LinkedIn, Apple claimed the attention of the entire tech world with the WWDC 2016.

As usual, Apple’s developers’ conference arrives few weeks after the Google I/O, renewing the eternal rivalry for the heart (and wallet) of the customers. How did it go? Did Cupertino overshadow Mountain View? Here’s everything you need to know about the WWDC 2016.

Topics: Digital Customer Experience Innovation iOS Mobile Apple

Mobile App Marketing - 5 Core Elements Of Successful Strategies

Everyone wants to build the next Snapchat, Uber, or Angry Birds. Developers usually assume that their app can become the next big thing because it is a solid product, with a clear value proposition and the aim to improve customer’s life. However, this is just the beginning.

Let’s face it, your app is not alone: there are now more than 2 million mobile apps available for Android, and more than 1.5 million in the Apple Store. What makes an app successful is not the fact that it has been created. It is how you can plan and execute a mobile app marketing strategy to engage and monetize customers.

Topics: Digital Customer Experience Innovation Mobile development

Neosperience Innovations At The First AWS Summit in Italy

The AWS Summit arrives in Italy and Neosperience could not miss the chance. The 2016 edition has seen the world series of Amazon Web Services Summit for the first time in our country, and Neosperience was at the forefront as sponsor and technology partner of the event.

The Summit, held at Mi.Co. Milano Congressi, presented a unique opportunity for Italian companies to discover the latest news on technological innovation issues, from machine learning to smart data, mobile and the new dynamics of engagement.

Topics: Digital Customer Experience Innovation Neosperience Mobile

Chatbots: The Real Deal For The Future Of Customer Experience?

They live among us; they have conversations with us; they help us in many ways, and can even anticipate our dreams. Yet, they are not humans. We call them Chatbots (a.k.a. Chatterbots), and they might be the real deal for companies wanting to improve the customer experience.

We hear a lot about Chabots these days. "It is technology that is inevitable", with the very words of Microsoft CEO Satya Nadella. Is it really? Why is everyone obsessed with bots?

Topics: Digital Customer Experience Future Innovation iOS Android Mobile customer engagement

5 Key Takeaways From SXSW 2016

SXSW Interactive is mostly known as a hub of innovation in everything digital and marketing. The 2016 edition made no exception. Every year, for an entire week, Austin is where the future happens. It is the place to be if you want to stay at the forefront of the tech world we all live in.

Between all day conference sessions, an agenda packed with meetings, and the nightlife, you come out of the event full of new business ideas and insights. Now that we are safe back home, here are the 5 most important things we have learned from SXSW 2016.

Topics: Digital Customer Experience Innovation Content Marketing Mobile Internet of Things

10 Keywords To Improve Customer Experience In The Next Years

Words have always been important, the ground to establish relationships between human beings. In the Internet era, we have learned that keywords also play a critical role in determining the success of business.

Content marketing, search engine optimization, online advertising, mobile app stores: they all rely on the power of keywords. The connection between a brand and customers makes no exception: when you plan your digital customer experience, there are pivotal keywords you cannot ignore.

Topics: Digital Customer Experience Innovation Branding Content Marketing customer engagement

6 Growth Hacking Tips To Improve Your Business Strategy

Growth, there is no sweeter word for entrepreneurs. They love the idea of growing their business exponentially without spending tons of money. The truth is, developing a successful business is not easy, even more so in markets overcrowded with brilliant minds.

What if you could ‘hack’ your growth, blending technological knowledge and innovative marketing tactics? This is the essence of growth hacking, a technique designed and developed for startups but useful for any company out there.

Topics: Digital Customer Experience Innovation Content Marketing Mobile

How To Monetize The Membership Economy Revolution

 
Today, ownership is out. Trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king.
 
Many companies in many different sectors have understood this trend and are creating an incredible value cultivating and nourishing their customer bases, bringing them to the membership economy.
 
In this article we outline key strategies and tactics based on real-world examples to help you successfully building a membership organization from scratch, or transforming your existing business.
 
Topics: Digital Customer Experience Innovation Mobile customer engagement

5 (+5) Tips To Start Mapping The Digital Customer Journey

My brand is customer-centric.” How many times have you heard these words? What exactly does it mean to be a customer-centric company? It is a revolution in how you think and act; it is the awareness of the increased significance of differentiating on customer experience.

Of course, you can’t simply switch your strategy and mentality overnight. This is a change that requires time and dedicated tools. Smart tools for smart customers. The digital customer journey map is the first and primary tool to deliver amazing meaningful experiences.

Topics: Digital Customer Experience Innovation Retail Mobile Customer Journey