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4 Mobile Technology Trends For 2017

Mobile is the future.” With these very words in 2010 Eric Schmidt, CEO of Google at the time and now Chairman of Alphabet, gave us a glimpse of what was going to happen. And he definitely hit the target!

Almost seven years later, mobile has disrupted the way we relate to the world. We are living a transformation far from being over. Many changes await us around the corner of the new year, and it is time to understand what are the main mobile technology trends for 2017.

Topics: Digital Customer Experience Innovation Retail Mobile Internet of Things

5 Disruptive Technology Trends For Your Retail Experience

What are the most disruptive technology trends that await around the corner? How will these trends affect the way you engage and monetize your customers from 2017?

It is a common opinion that in the next months the tech revolution will bring to completion the lines of development that we have seen born and grow in the recent years.

Topics: Digital Customer Experience Mobile Internet of Things

2016 Internet Trends Report: 5 Key Takeaways

One of the fastest ways to learn what is going on in the tech world is to read Mary Meeker’s annual report. The 2016 Internet Trends Report comes in the form of a 213 slides presentation, covering a wide range of topics from the eternal battle between iOS and Android to the emergence of new markets and customers.

Below you will find the full 2016 report. Here we will focus on five major takeaways, based on eye-opening stats and facts, that will help you better understand what lies beneath the forces of the digital transformation.

Topics: Digital Customer Experience Mobile Internet of Things customer engagement

Neosurance Wins The Insurance IoT Europe Award 2016 In London

While we prepare to salute the arrival of summer, we can add a new prize to Neosperience and Digital Tech boards: Neosurance, the scalable and secure Digital Snack Insurance Platform, has won The Insurance Nexus IoT Europe Award 2016.

The award, hosted as a part of the Insurance IoT Europe Summit in London, has brought together the leading companies at the forefront of the connected insurance industry to celebrate innovation and exemplary performance.

Topics: Digital Customer Experience Neosperience Awards Internet of Things

The Future of Retail - 5 Customer Experience Trends

The retail landscape is evolving, whether you like it or not. The disruption of mobile devices acts as the catalyst for a massive change, and there is no sign of slowing down. This is an era of digital transformation (and digital darwinism, to quote Brian Solis).

If you are a retailer, technology is not your enemy. It gives you the invaluable opportunity to deliver powerful and meaningful customer experiences. This is the key to succeed in digital markets, where the quality of your product is not enough. What are the customer experience trends that will shape the future of retail?

Topics: Digital Customer Experience Retail Mobile Internet of Things

Customer Experience And The Future of Retail Bookstores

The bookstore is dead, long live the bookstore. As the years pass by, we hear endlessly sad premonitions about the imminent death of the physical books shop. Today, the entire retail industry is facing a digital revolution but somehow bookstores seem to lag behind.

When online shopping offers choice, competitive prices and constant availability, why should you care to search for an actual store? What happens for clothes, furniture and design, is even more true for music, movies and books. And their only chance to survive could be the digital customer experience.

Topics: Digital Customer Experience Retail Mobile Internet of Things

5 Key Takeaways From SXSW 2016

SXSW Interactive is mostly known as a hub of innovation in everything digital and marketing. The 2016 edition made no exception. Every year, for an entire week, Austin is where the future happens. It is the place to be if you want to stay at the forefront of the tech world we all live in.

Between all day conference sessions, an agenda packed with meetings, and the nightlife, you come out of the event full of new business ideas and insights. Now that we are safe back home, here are the 5 most important things we have learned from SXSW 2016.

Topics: Digital Customer Experience Innovation Content Marketing Mobile Internet of Things

5 Steps To Rock Your Customer Experience Strategy

What is your ultimate plan for your brand? If you ask any single marketer out there, they will tell you they want to become digital rock stars. Still, so many are still thinking and acting like support bands or - even worse - they simply stand in the crowd watching.

The long way to the top (if you want to rock and roll) starts with the awareness that best-in-class experiences are the key factor if you wish to top the bill. The first step to creating a rocking brand, thus, is to rock your customer experience strategy.

Topics: Digital Customer Experience Innovation Mobile Internet of Things Customer Journey

Top 5 Requirements For Your Digital Customer Journey Map

Think about the last time you have made a purchase. Now consider all the steps - online and offline - that brought you from need to conversion (and over). That is your customer journey, a map that you can break up into many different pieces.

Customer experience looks like a puzzle, that you - as a business - can shape and analyze using a specific tool: the customer journey map. As the years pass by, new technologies change the perspective, and so the map needs to become more structured, to include the new touch points.

Topics: Digital Customer Experience Mobile Internet of Things Customer Journey

10 Ways The Internet Has Changed The Way We Live (And Do Business)

The full-length title of this article should be 10 ways the Internet and the smartphone have changed the way we live - as humans and customers - and how businesses must evolve to improve their customer experience and survive the digital transformation.

We all recognize mobile technology as the real game-changer in the creation of the world as we experience it today. The hidden truth, though, is that there would be no smartphone without the Internet revolution. We are the result of this revolution.

Topics: Innovation Content Marketing Inbound Marketing Mobile Internet of Things