Your source of insights for a successful digital transformation.

3 Smart Things To Improve Customer Experience in 2016

Steve Wozniak once said that “wherever smart people work, doors are unlocked.” We can also say that wherever smart tools are at work, successful strategies are easily unlocked. In a world that changes constantly, you must understand that what you have done till now will not help you to attract and engage customers in future.

Managing the experience has never been easy, even before the arrival of mobile technology. The evolution towards digital, that will hasten in 2016, may make it look like a daunting task, but it is not. You just need a few smart things to improve customer experience for the years to come.

Topics: Digital Customer Experience Content Marketing Mobile Internet of Things

5 Digital Transformation Predictions For 2016

As the year comes to a close, digital leaders are already projected to their next move. In an age of constant changes, in fact, what’s next is always more important - and interesting - than what you have already accomplished.

Do you have a bold goal for 2016? Does your business plan include the terms ‘digital’ and ‘transformation’? If the answer is “Yes”, you are on the right track. You just need one more hint, in other words the top digital transformation predictions for 2016 and the years to come.

Topics: Digital Customer Experience Innovation Inbound Marketing Mobile Internet of Things

5 Mobile Commerce Myths You Need To Debunk To Improve Strategy

The number of smartphones, tablets and smartwatches sold has increased steadily in 2015, leaving no doubt that mobile connection is now more important than desktop. The new mobile-friendly algorithm launched by Google would be enough to certify this paradigm shift.

Despite this irreversible trend, less than a third of Western companies have a long-term mobile strategy that includes ‘selling’. Why is that? The problem is - at least in part - due to mobile commerce myths that obstruct the necessary changes, in terms of vision and investments.

Topics: Digital Customer Experience Retail Mobile Internet of Things

4 Mobile Marketing Trends For 2016 Digital Customer Experience

What's Next?” is always the most common question when you talk about the future of business and digital customer experience. Digital leaders look at the years ahead, ready to change their point of view and embrace the power of emerging technologies.

Too many brands are missing the importance of mobile in the everyday life of customers. It is our duty to trace the seeds of evolution and outline the top mobile marketing trends that will leave their mark on your strategy from 2016 on.

Topics: Digital Customer Experience Innovation Wearable Mobile Internet of Things

Digital Commerce: 5 Trends To Rewrite Retail Customer Experience

How will commerce evolve in the next five years? What is going to happen now that the mobile screen has become the main reference for digital customers? What should retail brands do to respond to the challenges of digital commerce?

We know that the retail customer experience is not a concept valid now and forever, as it is the product of the revolution brought in by technology. The future of retail industry lies in the ability to adapt those innovations, to enable continuous experiences across all channels and devices.

Topics: Digital Customer Experience Retail Content Marketing Mobile Internet of Things

The Future Of Retail 2016: How To Reinvent The Customer Experience

The evolution of the retail industry usually moves at the same speed with the evolution of technology. Over the last ten years, we have witnessed a major shift in customer behaviors, driven by the impact of the smartphone and mobile connectivity.

In a customer’s perspective, new tools mean new ways to connect with products and brands; in a company’s perspective, new tools mean new ways to create value and deliver memorable customer experiences. So, what’s in store for the future of retail?

Topics: Digital Customer Experience Innovation Social Networking Retail Content Marketing Mobile Internet of Things

5 Tech Trends To Improve Your Fashion Customer Experience

Uniqueness and exclusivity, two peculiar traits of a successful brand identity in the fashion industry. The distinctive essence is critical to win legions of loyal supporters, but it must be deployed across all touch points of the customer journey to be recognized as top choice.

All things fashion no longer belong to the field of handmade and craftsmanship. The entire industry is on the verge of its biggest revolution: as customers become digital customers, brands need to adapt as fast as they can, reinventing the whole idea of fashion customer experience.

Topics: Digital Customer Experience Retail Fashion Luxury and Beauty Mobile Internet of Things

Gartner’s Top 10 Technology Trends for 2016 To Improve Your Business

"My interest is in the future because I am going to spend the rest of my life there." (C.F. Kettering)

What technologies will impact organizations from 2016 on? As the end of year approaches, it is natural to look back at the highlights of the past. If you are an innovative digital leader, though, you will agree that it is way more useful to look ahead and try to foresee what is going to happen next.

That is exactly what Gartner’s analysts do every year, tracing the main technology trends that will define the borders of business transformation for the next future. As usual in the digital era, evolution is all about disruption.  

Topics: Digital Customer Experience Future Innovation Cloud Mobile Internet of Things development

These 3 Top Digital Trends Will Change Your Retail Marketing Strategy

At first glance, the fundamentals of retail business have not changed so much in the last fifty years. Someone sells products/services, and someone makes a purchase. If you have a closer look, though, you will see how deeply everything has changed.

We have witnessed a revolution - made possible by disruptive technologies that blur the distinction between the physical and digital world. Moreover, the journey is far from being finished. Major digital trends push to change retail industry even more deeply, from 2015 on.

Topics: Digital Customer Experience Innovation Social Networking Analytics Retail Mobile Internet of Things

Apple Watch: Why Your Digital Customers Love The Smartwatch

Is the Apple Watch the innovation your digital customers are looking for? Sure, the smartwatch is not a recent invention, but only now it is becoming a business success. Estimates for the first quarter of 2015 talk about 3 to 5 million units sold. Add the multitude of Android Wear and you will have the whole picture of a promising market.

This could be enough for an answer, but the real truth always lies beyond cold numbers. Success or failure of the Apple Watch will decide the role of the smartwatch in the redefinition of digital customer experience and - as a consequence - of your digital marketing strategy.

Topics: Digital Customer Experience Future Neosperience Apps Payment Wearable Mobile Internet of Things Apple