Your source of insights for a successful digital transformation.

Introducing The Next Generation Store [VIDEO]

The smartphone is at the forefront of a digital transformation that is quickly disrupting the physical identity of the retail store.

Customer behaviors, tastes, and needs are continuously rewritten by technology. The keywords to understanding this shift are personalization and relevance.

Topics: Digital Customer Experience Neosperience Apps Neosperience Mobile

Neosurance Wins The Insurance IoT Europe Award 2016 In London

While we prepare to salute the arrival of summer, we can add a new prize to Neosperience and Digital Tech boards: Neosurance, the scalable and secure Digital Snack Insurance Platform, has won The Insurance Nexus IoT Europe Award 2016.

The award, hosted as a part of the Insurance IoT Europe Summit in London, has brought together the leading companies at the forefront of the connected insurance industry to celebrate innovation and exemplary performance.

Topics: Digital Customer Experience Neosperience Awards Internet of Things

The DCX 7-Steps Checklist [VIDEO]


What is the most relevant contribution of mobile technology in the everyday life? We live in constant connection, in a world that unravels online and offline at the same time. The evolution of customer behaviors leads to the disruption of business.

Even the reluctant product-centric organizations must switch to a customer-centric approach, in a world where the focus on the digital customers matters more than any other strategic imperative.

Topics: Digital Customer Experience Neosperience Mobile customer engagement Customer Journey

Neosperience Innovations At The First AWS Summit in Italy

The AWS Summit arrives in Italy and Neosperience could not miss the chance. The 2016 edition has seen the world series of Amazon Web Services Summit for the first time in our country, and Neosperience was at the forefront as sponsor and technology partner of the event.

The Summit, held at Mi.Co. Milano Congressi, presented a unique opportunity for Italian companies to discover the latest news on technological innovation issues, from machine learning to smart data, mobile and the new dynamics of engagement.

Topics: Digital Customer Experience Innovation Neosperience Mobile

Discover How To Optimize Digital Customer Experience With A/B Testing

In the Age of the Customer, companies have unprecedented opportunities to expand their business. All you need is a proper digital customer experience strategy, a mobile-first, if not a mobile-only engagement strategy and set of tools, such as a customer-facing app and a responsive website and then anyone can see – and buy! – whatever you’re selling.

But although it sounds easy, creating digital tools and content that entices people to spend is difficult. Luckily, there’s a surefire way to figure out what works: an A/B test.

Topics: Digital Customer Experience Neosperience Analytics Retail Mobile

Neosperience Wins The 2015 Italian Corporate Venture Forum Award

Neosperience is off to a great final rush in this successful year, bringing home the 2015 edition of the Italian Corporate Venture Forum Award.

Neosperience has been chosen among 37 innovative companies, awarded as the first Digital Customer Experience Cloud, a leading-edge business technology that empowers organizations to engage and understand their digital customers.

Topics: Digital Customer Experience Neosperience Awards

Neosperience Trendwatch #2 - Insights For Your Digital Strategy

To be inspired is great, to inspire is incredible.

Nothing beats inspiration when you need learn how to improve your digital strategy. With this in mind, here at Neosperience we stay always with eyes wide open, ready to catch insightful examples of digital transformation.

The best source of information can be everywhere around you, and the risk is to get lost in the search. But we have done the hard work for you, and that is where the idea of Neosperience Trendwatch comes from.

Topics: Digital Customer Experience Neosperience Retail Mobile

Neosperience Wins the Alpine High-tech Venture Forum Award

The year goes on great for Neosperience, winner of the 2015 Alpine High-tech Venture Forum Award. Neosperience has been chosen based on its products/technology performance and its ability to combine the best techniques of mobile, social, information and cloud to deliver the ideal experience to every customer, on every screen.

Topics: Digital Customer Experience Innovation Neosperience Awards

Facebook Messenger + Customer Experience: The Human Algorithm of DCX

"I don't know anyone who likes calling businesses. It's not fast or convenient, and it definitely doesn't feel like the future". These words opened the F8 Developer Conference, where we have witnessed the evolution of Facebook from social network to conversation platform between brands and customers.

The quote by Mark Zuckerberg is also a good starting point to understand the value of the human algorithm in the digital era, and how the new idea of Facebook Messenger will impact digital customer experience (DCX).

Topics: Digital Customer Experience Neosperience Social Networking Facebook Retail Content Marketing Big Data

How Proximity Marketing Changes Retail Customer Experience

Bluetooth, iBeacon and smartphones: what are they doing in the same place? They are disrupting the idea of brick and mortar, shaping the future of retail customer experience. Proximity marketing is the final connection between brands and customers; an effective tool to generate repeat sales, deliver your brand message and drive the (r)evolution of retailers.

Topics: Digital Customer Experience Gamification Neosperience Retail Content Marketing Internet of Things