Your source of insights for a successful digital transformation.

Introducing The Next Generation Store [VIDEO]

The smartphone is at the forefront of a digital transformation that is quickly disrupting the physical identity of the retail store.

Customer behaviors, tastes, and needs are continuously rewritten by technology. The keywords to understanding this shift are personalization and relevance.

Topics: Digital Customer Experience Neosperience Apps Neosperience Mobile

Harness The Power Of Mobile Apps To Create Happy Customers

Creating happy and loyal customers is a great deal of concern for today’s businesses. For this very reason, they are turning towards different ways to generate genuine engagement and improve the customer experience.

For many brands, employing innovative channels - such as mobile - represent the missing link to get closer to their customers. The question is: How can you harness the power of mobile apps to change positively your customer experience and gain a competitive advantage?

Topics: Digital Customer Experience Neosperience Apps Retail Mobile

5 Common Myths About App Store Optimization

Apps are dead. Apps will rule the world. Despite the amount of analysis and hypothesis, the future of mobile apps is clearly still uncertain. What is evident is that, right now, we are talking about a global market estimated to grow to 143 billion dollars by 2016.

As opportunities rise, so does competition. The only way to respond to the app store competition is to get better at it. You do not just need to know what to do; you also must understand what ‘not’ to do. Here we highlight the most common myths about the app store optimization (ASO). Mistakes that you should avoid at all costs.

Topics: Digital Customer Experience Neosperience Apps iOS Android Mobile Apple

App Store Optimization: A Brief Guide To Perfect Your Mobile Marketing

Where do customers discover mobile apps? In 2015, is the app store still a critical success factor in mobile marketing strategy? Since the smartphone became our friendly companion, app store has proved itself a profitable marketplace for developers. However, is it still?

With over 3 million mobile apps available in the major stores, getting an app discovered (and downloaded) is one of the biggest challenges facing publishers today. You need to know how to marketing your app, and app store optimization (ASO) is a very important method - yet still mostly overlooked.

Topics: Digital Customer Experience Neosperience Apps Content Marketing Inbound Marketing Mobile developers

Apple Watch: Why Your Digital Customers Love The Smartwatch

Is the Apple Watch the innovation your digital customers are looking for? Sure, the smartwatch is not a recent invention, but only now it is becoming a business success. Estimates for the first quarter of 2015 talk about 3 to 5 million units sold. Add the multitude of Android Wear and you will have the whole picture of a promising market.

This could be enough for an answer, but the real truth always lies beyond cold numbers. Success or failure of the Apple Watch will decide the role of the smartwatch in the redefinition of digital customer experience and - as a consequence - of your digital marketing strategy.

Topics: Digital Customer Experience Future Neosperience Apps Payment Wearable Mobile Internet of Things Apple

4 Ways Virtual Reality Can Help You Improve Customer Experience

How can you succeed in today's hyper competitive markets, ensuring that your brand stands out from the crowd? The secret is to engage customers emotionally, taking advantage of technology to increase engagement and drive sales. In one word: deliver an amazing digital customer experience.

Of all the technology initiatives out there, virtual reality and augmented reality probably are the most mysterious ones. What's for sure is that they have a huge - yet unexplored - business potential. They empower you to evolve your digital properties, leveraging the power of 3D to create a unique immersive experience.

Topics: Digital Customer Experience Gamification Neosperience Apps Innovation Storytelling Content Marketing Mobile

Top 10 KPIs To Measure Mobile App Development Success

The mobile app market is expected to reach 36.7 billion dollars in revenues by the end of 2015. With so much at stake, competition is rapidly evolving into a fierce battle to conquer users’ attention.

With app stores rapidly becoming crowded, how can you measure the success of your efforts? Mobile app development is not just a matter of downloads anymore. You need more specific KPIs to understand what’s going on.

Topics: Digital Customer Experience Neosperience Apps iOS Analytics Android Mobile developers Apple

Improve Customer Experience: Download The DCX 7-Steps Checklist

How can I create compelling experiences for my customers? How can I guide them through the purchase process, from awareness to consideration to conversion? How can my brand evolve to embrace the mobile mind shift? Ever thought of building a checklist? The DCX 7-Steps Checklist will help you find the right answer, with requirements and insights to shape an amazing digital customer experience. A guide you can download for free.

Topics: Digital Customer Experience Neosperience Apps Neosperience Inbound Marketing

Neosperience Wins 2014 International GrandPrix For Mobile Marketing

Neosperience has won 2014 International Events & Relational Strategies GrandPrix, an award dedicated to the most innovative and effective marketing experiences. Neosperience was awarded with the first prize in the Mobile Marketing category, for its Carpigiani MyGelato App and ecosystem. This honor confirms a great year full of achievements for the company's customers.

Topics: Digital Customer Experience Gamification Neosperience Apps Innovation Neosperience Social Networking iOS Android Retail Awards

Neosperience Wins 2014 Top Innovation Italy Award

Neosperience has won the Top Innovation Award Italy 2014, an honor appointed by the President of the Italian Republic to the best tech company of the year. The prize has been awarded in the prestigious setting of the Accademia dei Lincei in Rome. Dario Melpignano, CEO of Neosperience, has received the award from Stefania Giannini, Ministry of Education, University and Research, on behalf of President Giorgio Napolitano.

Topics: Digital Customer Experience Neosperience Apps Neosperience Retail Fashion Luxury and Beauty Awards