Your source of insights for a successful digital transformation.

How Apple Pay Makes the Difference in Your Digital Customer Experience

Money is probably as old as human civilization. People once used sheep and goats as money: domestic animals and food served as currency in ancient times. Metal coins have been around since 700 B.C., and the Chinese began using paper money in 140 B.C. It became a popular means of tender during Europe’s Renaissance and later in the American colonies.

Topics: Digital Customer Experience Society Neosperience Apps Innovation Neosperience iOS Retail Financial Services Fashion Luxury and Beauty Payment

Make Your Messaging More Interactive by Adding a Human

After debuting on the App Store with the successful digital customer experience App back in 2012: Il Palazzo, Prada returns to the digital scene at the crossroads between art and society with a film at Venice International Film Festival, and associated App, in collaboration with performance artist Miranda July.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Facebook Archetypes Retail Storytelling Content Marketing Fashion Luxury and Beauty

How Gamification Will Deliver The Ultimate Digital Customer Experience

In the past decade, we have seen the initial building of a social media layer across the world. Even though other companies were involved and are still exploring it, Facebook, Twitter, LinkedIn have defined how that layer appears.

The next decade will be the decade of games. We will see and use it more and more to influence behavior, and have fun playing.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Social Networking Facebook iOS Android Retail

How A Driving Simulator Helps You Win New Car Sales

Car manufacturers are starting to realize the importance of delivering engaging digital customer experiences across all digital devices and contexts: smartphones, tablets, computers and social networks.

A native digital experience that is more engaging and entertaining for users, regardless of the changing channels through which they interact with the car manufacturer and purchase.

Topics: Digital Customer Experience Gamification Branded Games Neosperience Apps Innovation Neosperience Facebook Automotive

How Archetypes Changed How We Think About Digital Customer Experience

As a marketer, you have to deal with increasing and global competition. Even if you succeed in creating an advantage for your customers, say an outstanding digital customer experience, a competitor can quickly copy it.

Today, companies are bought out other companies not for what they sold, but for the brands they had established. The brands, with their deeper iconic meetings, were valuable because of the intangible meanings they offered. And the management of this meaning, like many sound ideas, borrows from very ancient and eternal ones.

Topics: Digital Customer Experience Society Neosperience Apps Innovation Neosperience Neuromarketing Analytics Branding Archetypes

Engage Your Customers with a Digital Car Showroom

Whether on an iPhone, iPad, Android smartphone and tablet, PC/Mac, web, Facebook,
 gaming console or Google Glass, a Digital Car Showroom allows automotive manufacturers and dealers to engage customers with a powerful immersive experience, surpassing the boundaries of time and space, where context augments cognition and gamification delivers massive business results.

Topics: Digital Customer Experience Gamification Branded Games Neosperience Apps Neosperience Automotive

Discover “In a state of repair” App

The “In a state of repair” project comes alive with a free exclusive augmented reality App, available now on Apple App Store and Google Play, developed by Neosperience for La Rinascente in cooperation with the Serpentine Galleries, the most loved modern and contemporary art gallery in London. 

Topics: Digital Customer Experience Gamification Neosperience Apps