Your source of insights for a successful digital transformation.

The New Customer Journey: 5 Steps To Reinvent the Map

The journey of a thousand miles must begin with a single step.” (Chinese Proverb)

With the rise of a new generation of digital customers, you can no longer rely on the traditional customer journey map. And with the word ‘traditional’ we mean every single map that you have used in the last ten years.

In the digital ecosystem everything changes at such an impressive pace that you need a new perspective to engage and monetize customers. Purchasing and consumption behaviors evolve, and so does the digital customer experience.

Topics: Digital Customer Experience Innovation Project Management Branding Big Data Mobile Customer Journey

10 (+5) Best Business Apps To Improve Your Marketing Strategy

Take a look at the app stores. Today, there is quite an abundance of tools that promise to help marketers and entrepreneurs in taking better - and timely - decisions. We have all come to rely on mobile devices to manage daily tasks and increase the quality of our output.

Since the smartphone has become the privileged companion of our private and professional life, mobile business apps represent the essential compendium to stay connected 24/7 with what matters most: your brand and your customers.

Topics: Digital Customer Experience iOS Project Management Android Mobile

Map Your Digital Customer Journey, Mobile First

A digital customer journey map is a tool that enables you to understand and optimize your customers’ digital experiences.

It outlines the digital customer experience in a customer-centered perspective, helping you:

  1. Understand how prospect and customers are interacting with you now.
  2. Identify areas for improvement moving forward.
  3. Choose the appropriate technology and business models to effectively engage people at every touchpoint in the digital customer experience lifecycle, and prioritize your investment.
Topics: Digital Customer Experience Innovation Neosperience Project Management Analytics Retail Storytelling Content Marketing Mobile Customer Journey

How To Connect With Your Digital Customers

Digital Customer Experience (DCX) is defined as the sum of all digital experiences customers have with a supplier of products or services, over the duration of their relationship with that supplier.

It’s implications span beyond technology investments — to engage customers with digital tools at every touchpoint — into the realms of marketing, infrastructure, organization and leadership.

Topics: Digital Customer Experience Gamification Society Innovation Social Networking Project Management Analytics Branding Storytelling Content Marketing

How To Apply The 80/20 Rule To Your Digital Customer Experience

A small number of laws underlie all natural phenomena. Newton discovered the laws that govern motion and gravity and many of these principles in the 17th century.

3 centuries later, economist Vilfredo Pareto observed that 80% of the land in Italy was owned by 20% of the population; similarly that 20% of the pea pods in his garden contained 80% of the peas.
Many natural phenomena have been shown empirically to exhibit such a distribution: roughly 80% of the effects come from 20% of the causes.

As a result, a common rule of thumb in business was developed: "80% of your sales come from 20% of your clients".

Topics: Digital Customer Experience Human Capital Management Society Future Project Management Analytics Retail Content Marketing

How To FIRE Your Customer-facing App

Just finished reading an insightful new book from project management pro and military technology expert Dan Ward. An informative writing with wonderful asides and management war stories.

The insight: the best customer experience platforms and tools aren’t the most expensive and complicated.

Topics: Digital Customer Experience Innovation Neosperience Project Management