Your source of insights for a successful digital transformation.

The Future of Retail - 5 Customer Experience Trends

The retail landscape is evolving, whether you like it or not. The disruption of mobile devices acts as the catalyst for a massive change, and there is no sign of slowing down. This is an era of digital transformation (and digital darwinism, to quote Brian Solis).

If you are a retailer, technology is not your enemy. It gives you the invaluable opportunity to deliver powerful and meaningful customer experiences. This is the key to succeed in digital markets, where the quality of your product is not enough. What are the customer experience trends that will shape the future of retail?

Topics: Digital Customer Experience Retail Mobile Internet of Things

5 Ways Mobile Shopping Connects Customers To The Retail Store

Is mobile killing the physical store? If you are a retail brand, right now you are probably trying to find an answer to the most critical question of our times: “How can I overcome the challenge of thousands of digital competitors in a global arena?

Mobile shopping is not just a trend that we might or might not see in the near future. It is a reality that customers live every single day. Retailers must embrace this reality as soon as possible. The smartphone, however, does not inevitably have to be an enemy: it can help you to connect the online experience with the physical store.

Topics: Digital Customer Experience Retail Mobile customer engagement Customer Journey

Customer Experience And The Future of Retail Bookstores

The bookstore is dead, long live the bookstore. As the years pass by, we hear endlessly sad premonitions about the imminent death of the physical books shop. Today, the entire retail industry is facing a digital revolution but somehow bookstores seem to lag behind.

When online shopping offers choice, competitive prices and constant availability, why should you care to search for an actual store? What happens for clothes, furniture and design, is even more true for music, movies and books. And their only chance to survive could be the digital customer experience.

Topics: Digital Customer Experience Retail Mobile Internet of Things

5 (+5) Tips To Start Mapping The Digital Customer Journey

My brand is customer-centric.” How many times have you heard these words? What exactly does it mean to be a customer-centric company? It is a revolution in how you think and act; it is the awareness of the increased significance of differentiating on customer experience.

Of course, you can’t simply switch your strategy and mentality overnight. This is a change that requires time and dedicated tools. Smart tools for smart customers. The digital customer journey map is the first and primary tool to deliver amazing meaningful experiences.

Topics: Digital Customer Experience Innovation Retail Mobile Customer Journey

Discover How To Optimize Digital Customer Experience With A/B Testing

In the Age of the Customer, companies have unprecedented opportunities to expand their business. All you need is a proper digital customer experience strategy, a mobile-first, if not a mobile-only engagement strategy and set of tools, such as a customer-facing app and a responsive website and then anyone can see – and buy! – whatever you’re selling.

But although it sounds easy, creating digital tools and content that entices people to spend is difficult. Luckily, there’s a surefire way to figure out what works: an A/B test.

Topics: Digital Customer Experience Neosperience Analytics Retail Mobile

Harness The Power Of Mobile Apps To Create Happy Customers

Creating happy and loyal customers is a great deal of concern for today’s businesses. For this very reason, they are turning towards different ways to generate genuine engagement and improve the customer experience.

For many brands, employing innovative channels - such as mobile - represent the missing link to get closer to their customers. The question is: How can you harness the power of mobile apps to change positively your customer experience and gain a competitive advantage?

Topics: Digital Customer Experience Neosperience Apps Retail Mobile

5 Mobile Commerce Myths You Need To Debunk To Improve Strategy

The number of smartphones, tablets and smartwatches sold has increased steadily in 2015, leaving no doubt that mobile connection is now more important than desktop. The new mobile-friendly algorithm launched by Google would be enough to certify this paradigm shift.

Despite this irreversible trend, less than a third of Western companies have a long-term mobile strategy that includes ‘selling’. Why is that? The problem is - at least in part - due to mobile commerce myths that obstruct the necessary changes, in terms of vision and investments.

Topics: Digital Customer Experience Retail Mobile Internet of Things

Digital Commerce: 5 Trends To Rewrite Retail Customer Experience

How will commerce evolve in the next five years? What is going to happen now that the mobile screen has become the main reference for digital customers? What should retail brands do to respond to the challenges of digital commerce?

We know that the retail customer experience is not a concept valid now and forever, as it is the product of the revolution brought in by technology. The future of retail industry lies in the ability to adapt those innovations, to enable continuous experiences across all channels and devices.

Topics: Digital Customer Experience Retail Content Marketing Mobile Internet of Things

Neosperience Trendwatch #2 - Insights For Your Digital Strategy

To be inspired is great, to inspire is incredible.

Nothing beats inspiration when you need learn how to improve your digital strategy. With this in mind, here at Neosperience we stay always with eyes wide open, ready to catch insightful examples of digital transformation.

The best source of information can be everywhere around you, and the risk is to get lost in the search. But we have done the hard work for you, and that is where the idea of Neosperience Trendwatch comes from.

Topics: Digital Customer Experience Neosperience Retail Mobile

The Future Of Retail 2016: How To Reinvent The Customer Experience

The evolution of the retail industry usually moves at the same speed with the evolution of technology. Over the last ten years, we have witnessed a major shift in customer behaviors, driven by the impact of the smartphone and mobile connectivity.

In a customer’s perspective, new tools mean new ways to connect with products and brands; in a company’s perspective, new tools mean new ways to create value and deliver memorable customer experiences. So, what’s in store for the future of retail?

Topics: Digital Customer Experience Innovation Social Networking Retail Content Marketing Mobile Internet of Things