“Content is king,” said Bill Gates in a prophetic article dating back to 1996. The Internet was a child, and mobile was yet to come, but he foresaw the importance of content curation to build a marketing strategy for the digital era.
So, what is the purpose of content marketing? To attract and engage customers, delivering brand value in the process. As the number of players in the digital arena continues to grow, you need something to jump-start your output. You need content marketing tools that’ll help you boost customer engagement.