Your source of insights for a successful digital transformation.

10 (+10) Content Marketing Tools To Boost Customer Engagement

Content is king,” said Bill Gates in a prophetic article dating back to 1996. The Internet was a child, and mobile was yet to come, but he foresaw the importance of content curation to build a marketing strategy for the digital era.

So, what is the purpose of content marketing? To attract and engage customers, delivering brand value in the process. As the number of players in the digital arena continues to grow, you need something to jump-start your output. You need content marketing tools that’ll help you boost customer engagement.

Topics: Digital Customer Experience Social Networking Branding Content Marketing Inbound Marketing Mobile

10 Digital Strategy Mistakes That Can Kill Your Marketing Efforts

What are the secrets to a great digital strategy? We have entered a new era of marketing, yet digital strategy is still too often sidelined as the poor cousin of traditional planning. The next generation of customer experience requires a totally different approach.

Even when digital is not overlooked, it still seems that many brands play the game not knowing why they are actually creating a strategy in the first place. This lack of analysis exposes them to (avoidable) mistakes that might kill their marketing efforts.

Topics: Digital Customer Experience Social Networking Storytelling Content Marketing Inbound Marketing Mobile

Customer Engagement - 5 Things Sports Can Teach You About Loyalty

What do you need to be the best? Everything you’ve got.

This slogan - taken from a famous advertising for sports apparel - wraps-up the greatest lesson digital marketers can learn about customer engagement from sports management.

And that is: If you don’t train to offer the best performance and deliver the best results, you will never overcome the competition to win your customers’ heart and mind. You will never improve customer experience.

Topics: Digital Customer Experience Gamification Social Networking Branding Storytelling Content Marketing Wearable Big Data Mobile

8 Retail Trends Transforming the Shopping Experience From 2015

Retail and smartphones, a story of love and hate. It is clear that mobile technology not only affects sales in the 'online territory'; it also has a much broader impact on retail customer experience in general.

The digital transformation involves how we search for product information, what we buy, how when and where. Basically, it changes in-store customer behavior, driving the value of in-store sales. The future lies behind a wave of retail trends transforming the shopping experience.

Topics: Digital Customer Experience Gamification Future Social Networking Branding Retail Mobile

How Social Commerce War Will Change Retail Customer Experience

How would you describe the essence of social commerce in one scene? Imagine this: you open your Facebook app while commuting. You scroll the newsfeed looking for juicy gossip about people you barely know. A picture grabs your attention, showcasing a new pair of running shoes from your favorite brand.

Now that you see them in full HD, you definitely feel you want those shoes, right away. And there’s no need to close Facebook app; you just click on the buy button on the image and that’s it. A revolution for the retail customer experience.

Topics: Digital Customer Experience Social Networking Facebook Content Marketing Payment Mobile

Top 5 Social Media Mistakes That Can Kill Your Brand

Long gone are the days when social media were the most underrated element of the marketing funnel. Even old-fashioned B2B companies now acknowledge the value of their presence on Facebook & Co.

The fact that everyone is online and social, however, doesn’t mean that brands have a better understanding of what makes a successful social strategy. Many still get it wrong, committing brand social media mistakes that might kill their company.

Topics: Digital Customer Experience Social Networking Facebook Branding Content Marketing Inbound Marketing Mobile

5 Digital Marketing Lessons From Game Of Thrones

Now that the fifth season of Game of Thrones is behind our back, millions of fans (just like us) are trying to recover from the absolute jaw-dropping finale. Shock is the only constant in George R. R. Martin’s epic series.

If there a TV show out there that can teach us something about the world of digital marketing, that is HBO’s Game of Thrones.

Topics: Digital Customer Experience Gamification Social Networking Branding Archetypes Storytelling Content Marketing Inbound Marketing

5 Content Marketing Facts You Need To Know (To Be Truly Epic)

A great customer experience always lies on great content marketing. With digital transformation in full swing, content has become the new focal point in the overall brand marketing effort.

Great content is never static. It moves with society and technology. In the wake of recent trends, we have traced 5 content marketing facts you absolutely need to know. And yes, they are all true.

Topics: Digital Customer Experience Social Networking Facebook Branding Archetypes Storytelling Content Marketing Inbound Marketing Mobile

Why Digital Customer Experience Is More Than a Website

The website is dead, long live the website. In the Age of Mobile, designed by the emergence and spread of the smartphone, digital branding is more than a fancy website.

By 2020 there will be 6.1 billion mobile users, leading the mobile charge despite the rise of new mobile-based services. Multiple assets come into play to shape a compelling digital customer experience, and the website is just one piece of the puzzle. 

Topics: Digital Customer Experience Innovation Social Networking Branding Content Marketing Inbound Marketing Mobile Internet of Things

3 Social Media Steps To Fix Bad Customer Experience

No more than a decade ago, companies didn’t really have to worry about the harmful effects of a bad customer experience on brand identity. The reason is simple: we didn’t have Facebook, there was no Twitter, LinkedIn or TripAdvisor.

In the pre-social media era, how many people could an angry customer reach with a negative message about you? Close friends and relatives, in the worst-case scenario. A number between 9 and 15 people. Probably not enough to damage the brand image and ruin your business. Well, those times are long gone.

Topics: Digital Customer Experience Social Networking Branding Storytelling Content Marketing