Your source of insights for a successful digital transformation.

The 6 Pillars of Digital Transformation To Improve Customer Experience

"Digital innovation is as much about technology as it is about people." (Brian Solis)

In the past decade, business and society have undergone a whirlwind of changes. A digital disruption, in fact, guided by technology. The Internet and the smartphone have brought the entire world in our hands, forcing the transformation of markets, identities, and companies.

Topics: Digital Customer Experience Society Innovation Social Networking Analytics Storytelling Content Marketing Big Data Mobile

5 Key Takeaways From 2015 Internet Trends Report

Nothing beats a great report when you need to understand concisely where we’re going. When it comes to technology, a major choice has always been The Internet Trends report by Mary Meeker, one of those Internet oracles you'd better take seriously.

The 2015 Internet Trends arrives 20 years after the inaugural report, published in 1995. Since the first release, the scenario has changed so much that you can now hardly remember the world before the Internet.

Topics: Digital Customer Experience Society Future Innovation Content Marketing Mobile

Top 5 Steps to Improve Customer Experience For Millennials

Millennials, Generation Y, Generation Me, Boomerangs: they have many names and they are among us. Call them what you want but never ever ignore them, if you want to ensure a long life for your business. It is important to understand how to adapt your strategy to their lifestyle and rules: if your customers are not millennials today, they soon will be. Very soon. Play their game and improve your customer experience, starting with mobile.

Topics: Digital Customer Experience Society Social Networking Facebook Branding Content Marketing Fashion Luxury and Beauty

Customer Loyalty: 5 Celebrity Lessons From Lady Gaga & Co.

What do Lady Gaga, One Direction, Oprah Winfrey and Jennifer Lawrence have in common? They are A-list celebrities, yes, but this is not enough to explain their enduring success. They must have something more, because you can't become the business machine they are today based solely on talent or luck.

The answer is simple: Lady Gaga and Co. did so relying on the ability to build and nurture a community of loyal and faithful fans. In the meanwhile offering useful lessons to every company and brand willing to improve customer loyalty.

Topics: Digital Customer Experience Society Social Networking Branding Content Marketing

Discover Your Superpowers And Grow From Relevance To Exponentiality

Today we are living a second revolution, comparable to the Industrial Revolution.

The Industrial Revolution changed how people used their bodies to perform physical labor. The Digital Revolution is changing how people use their minds to perform conceptual labor.

Unlike the steam engine or electricity, Digital Revolution technologies continue to improve at a remarkably rapid exponential pace, replicating their power with digital perfection and creating even more opportunities for combinatorial innovation.

Topics: Digital Customer Experience Human Capital Management Society Future Exponential Organization

HealthKit: How Apple Changes Your Medical Experience With Apps

Apple’s iOS 8 has received mixed reactions from users and analysts, but there is one thing no one can deny: the new operating system comes with a couple of new features that have a huge impact on the digital customer experience. The first one is ApplePay, that can change the way we purchase, even according to Bill Gates; the second feature is HealthKit and is meant to change our medical experience. How?

Topics: Digital Customer Experience Society Innovation

How to See Around Corners and Stay Relevant Towards 2050 Megachange

Demographic trends are powerful and sweeping. It took 250,000 years for the world’s population to reach one billion people. In just 200 years, population growth accelerated faster to reach seven billion. In 2050, Earth will be home to nine billion people.

This growth will not be uniform: some nations’ populations will soar. Half of the population increase by 2050 will happen in Africa, which will hold three times as many people as Europe. Nigeria will have about 390 million citizens by 2050, roughly the same as the US; by 2100, Nigeria will be the world’s third most populous nation.

Topics: Human Capital Management Society Future Innovation Social Networking Neuromarketing Automotive Retail Wearable

Personalize The Digital Shopping Experience Turning Desires Into Needs

Neuromarketing key discoveries of this decade applied to digital customer experience show insights on how to connect with customers in new ways across physical touch points, typically the stores, combined with customer-facing smartphone and tablet apps.

Sophisticated brain scanning machines and physical monitoring devices provide insight into consumer behavior, allowing marketers influence it by adjusting stimuli to draw out a desired mental and physical response in customers during their digital shopping experience.

Topics: Digital Customer Experience Society Neosperience Neuromarketing Retail Fashion Luxury and Beauty

How The Wearable Revolution Changes The Digital Customer Experience

Now that the Apple Watch is here, ready to be sold everywhere in the world, the trend topic is about smartwatches and wearable technology. According to recent researches, this new device is expected to take a large market share from other devices. Not in the future but right now. It is inevitable that wearable technology will change digital customer experience.

Topics: Digital Customer Experience Gamification Society Future Innovation iOS Retail Fashion Luxury and Beauty Inbound Marketing Payment Wearable

How Apple Pay Makes the Difference in Your Digital Customer Experience

Money is probably as old as human civilization. People once used sheep and goats as money: domestic animals and food served as currency in ancient times. Metal coins have been around since 700 B.C., and the Chinese began using paper money in 140 B.C. It became a popular means of tender during Europe’s Renaissance and later in the American colonies.

Topics: Digital Customer Experience Society Neosperience Apps Innovation Neosperience iOS Retail Financial Services Fashion Luxury and Beauty Payment