Your source of insights for a successful digital transformation.

All Play and No Work Makes Jack a Zippy Boy

Millions of people around the world play these games to have fun and escape the tedium of work. What draws so many to do the same things over and over again in games that they do at work – and why do people enjoy games much more than work?

The simple answer is in one word: engagement.

Topics: Digital Customer Experience Gamification Human Capital Management Society Future Innovation Social Networking Neuromarketing Content Marketing

Make Your Messaging More Interactive by Adding a Human

After debuting on the App Store with the successful digital customer experience App back in 2012: Il Palazzo, Prada returns to the digital scene at the crossroads between art and society with a film at Venice International Film Festival, and associated App, in collaboration with performance artist Miranda July.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Facebook Archetypes Retail Storytelling Content Marketing Fashion Luxury and Beauty

4 Habits of Highly Effective Listeners

Portable technology, from the Walkman to the iPod and smartphones, have made listening to people and to our environment an increasingly tiring task. In addition to ubiquitous digital devices, the persistent noise of our society has made listening even more difficult.

As a result, in a couple of decades we have lost the ability to hear, that our brain had shaped in tens of thousands of years in the course of our evolution.

Topics: Human Capital Management Society Future Neuromarketing Sound Storytelling

How To Connect With Your Digital Customers

Digital Customer Experience (DCX) is defined as the sum of all digital experiences customers have with a supplier of products or services, over the duration of their relationship with that supplier.

It’s implications span beyond technology investments — to engage customers with digital tools at every touchpoint — into the realms of marketing, infrastructure, organization and leadership.

Topics: Digital Customer Experience Gamification Society Innovation Social Networking Project Management Analytics Branding Storytelling Content Marketing

How To Apply The 80/20 Rule To Your Digital Customer Experience

A small number of laws underlie all natural phenomena. Newton discovered the laws that govern motion and gravity and many of these principles in the 17th century.

3 centuries later, economist Vilfredo Pareto observed that 80% of the land in Italy was owned by 20% of the population; similarly that 20% of the pea pods in his garden contained 80% of the peas.
Many natural phenomena have been shown empirically to exhibit such a distribution: roughly 80% of the effects come from 20% of the causes.

As a result, a common rule of thumb in business was developed: "80% of your sales come from 20% of your clients".

Topics: Digital Customer Experience Human Capital Management Society Future Project Management Analytics Retail Content Marketing

Why Your True Why Is So Important, Backed By Science

Why some leaders and companies succeeded and others do not?

Inspirational leaders identify a purpose and follow it. The actions they take and what they make is secondary to achieving their mission.

Topics: Digital Customer Experience Human Capital Management Society Future Neosperience Neuromarketing Branding Archetypes Storytelling Content Marketing

How Gamification Will Deliver The Ultimate Digital Customer Experience

In the past decade, we have seen the initial building of a social media layer across the world. Even though other companies were involved and are still exploring it, Facebook, Twitter, LinkedIn have defined how that layer appears.

The next decade will be the decade of games. We will see and use it more and more to influence behavior, and have fun playing.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Social Networking Facebook iOS Android Retail

4 Easy Fixes to Link Content Marketing and Digital Customer Experience

Old transaction-focused marketing used to shout at consumers and emphasized benefits. Today consumers don't exist anymore, having been replaced by Customers. Increased trust in peer-to-peer communication has vaporized the influence of traditional advertising. Digital marketing must consequently concentrate on customer engagement, the pivotal driver of a well shaped digital customer experience.

Topics: Digital Customer Experience Society Innovation Neosperience Social Networking Facebook Retail Content Marketing Inbound Marketing

The Secret Of Making A Ruler Brand Like Mercedes

Whether you’re selling a soft drink or a politician, what your brand means to people will be as important as its function — if not more so — because it is meaning that tells us “This one feels right” or “This one’s for me”.

Among the archetypes studied so far, the Ruler represents queens, kings, CEO’s, presidents or even capable career mothers. Margaret Thatcher, Winston Churchill, any Supreme Court Justice or anyone with power can be considered the Ruler.

Topics: Digital Customer Experience Society Neosperience Automotive Branding Archetypes Storytelling

The Lover Voice Within

Whatever brand archetype your company chooses, all its efforts have to support that brand’s message and deliver a digital customer experience consistently.

Brands, with their deeper iconic value, were valuable because of the intangible meanings they offered. In this environment, companies that confuse their brand identity, such as Levi’s or Nike, find that distorting their archetypal images resulted in decreasing sales and profits.

Continuing the analysis performed so far, the Lover brand and digital customer experience archetype governs all forms of human love. Symbols of this archetype — whose key message is: “You are the only one” — include Sophia Loren, Clark Gable, Elizabeth Taylor, chocolates, Haagen Dazs and romance novels.

Topics: Digital Customer Experience Society Neosperience Automotive Branding Archetypes Storytelling