Your source of insights for a successful digital transformation.

Content Marketing Guidelines To Improve Engagement In 2016

What is the purpose of creating content? Content marketing can serve many company goals, but there is no doubt that customer engagement is always one of the most important. Also, one of the most difficult to get.

Memorable contents promote engagement, and that is the tipping point to build a digital customer experience that stands out from the crowd. As 2016 is approaching, let’s focus on the content marketing guidelines that will help you improve engagement, online and offline.

Topics: Digital Customer Experience Storytelling Content Marketing Mobile

10 Digital Strategy Tips To Overcome the Business Transformation

Business is undergoing a huge transformation - call it revolution - driven by emerging technologies. Marketers and entrepreneurs need to learn how to understand, engage and delight their digital customers, delivering experiences that are meaningful in every (micro) moment of truth.

In this world shaped by mobile devices - where customers are constantly connected and information is readily available with a tap on the smartphone - what is better than finding smart digital strategy tips to innovate your business plans?

Topics: Digital Customer Experience Innovation Branding Storytelling Content Marketing Mobile

Born To Build: 5 Timeless Customer Experience Lessons From LEGO

What can customer experience leaders learn from the remarkable success of The LEGO Group? What is the connection between LEGO plastic bricks and digital marketing? None, at first glance. If you look deeply, though, you will see that the maker of children's toys that has a lot to teach.

There is a reason if the company has quadrupled its sales in the decade when virtual entertainment has replaced physical. That reason is the ability to build a unique brand, both anchored to tradition and open to innovation. The essence of digital transformation.

Topics: Digital Customer Experience Social Networking Branding Storytelling Content Marketing Inbound Marketing Mobile

10 Essential Books For Digital Leaders To Improve Customer Experience

Always read something that will make you look good if you die in the middle of it.” (P.J. O’Rourke)

The only book that will not help you is the one you will not read. While reading does not replace the need for actual action, there is nothing like an insightful and enlightening book to get better at what you do.

In this whirlwind of technological disruption, digital leaders know how important is to learn from the experiences of others. Luckily, many authors have tackled the challenge to help companies to keep up with the evolution. Here is our list of essential books that will inspire you to improve customer experience.

Topics: Digital Customer Experience Innovation Branding Storytelling Inbound Marketing Mobile

#INBOUND15: 5 Marketing Presentations You Must See (And Probably Missed)

 One week has passed since Hubspot’s #INBOUND15 epilogue, but the voices from the Boston Convention & Exhibition Center still resonate in our ears. Given the incredible number of 204 total sessions, for those who had the opportunity to attend the event it was impossible to take part in all keynotes and talking.

Whether you were running - like we did - back and forth around the BCEC to find a seat, or were unable to be present at all the #INBOUND15, you will gladly welcome these top 5 marketing presentations you might have missed (and should definitely see).

Topics: Digital Customer Experience Innovation Social Networking Storytelling Content Marketing Inbound Marketing Mobile

The 6 Pillars of Digital Transformation To Improve Customer Experience

"Digital innovation is as much about technology as it is about people." (Brian Solis)

In the past decade, business and society have undergone a whirlwind of changes. A digital disruption, in fact, guided by technology. The Internet and the smartphone have brought the entire world in our hands, forcing the transformation of markets, identities, and companies.

Topics: Digital Customer Experience Society Innovation Social Networking Analytics Storytelling Content Marketing Big Data Mobile

10 Digital Strategy Mistakes That Can Kill Your Marketing Efforts

What are the secrets to a great digital strategy? We have entered a new era of marketing, yet digital strategy is still too often sidelined as the poor cousin of traditional planning. The next generation of customer experience requires a totally different approach.

Even when digital is not overlooked, it still seems that many brands play the game not knowing why they are actually creating a strategy in the first place. This lack of analysis exposes them to (avoidable) mistakes that might kill their marketing efforts.

Topics: Digital Customer Experience Social Networking Storytelling Content Marketing Inbound Marketing Mobile

Customer Engagement - 5 Things Sports Can Teach You About Loyalty

What do you need to be the best? Everything you’ve got.

This slogan - taken from a famous advertising for sports apparel - wraps-up the greatest lesson digital marketers can learn about customer engagement from sports management.

And that is: If you don’t train to offer the best performance and deliver the best results, you will never overcome the competition to win your customers’ heart and mind. You will never improve customer experience.

Topics: Digital Customer Experience Gamification Social Networking Branding Storytelling Content Marketing Wearable Big Data Mobile

4 Ways Virtual Reality Can Help You Improve Customer Experience

How can you succeed in today's hyper competitive markets, ensuring that your brand stands out from the crowd? The secret is to engage customers emotionally, taking advantage of technology to increase engagement and drive sales. In one word: deliver an amazing digital customer experience.

Of all the technology initiatives out there, virtual reality and augmented reality probably are the most mysterious ones. What's for sure is that they have a huge - yet unexplored - business potential. They empower you to evolve your digital properties, leveraging the power of 3D to create a unique immersive experience.

Topics: Digital Customer Experience Gamification Neosperience Apps Innovation Storytelling Content Marketing Mobile

5 Digital Marketing Lessons From Game Of Thrones

Now that the fifth season of Game of Thrones is behind our back, millions of fans (just like us) are trying to recover from the absolute jaw-dropping finale. Shock is the only constant in George R. R. Martin’s epic series.

If there a TV show out there that can teach us something about the world of digital marketing, that is HBO’s Game of Thrones.

Topics: Digital Customer Experience Gamification Social Networking Branding Archetypes Storytelling Content Marketing Inbound Marketing