Your source of insights for a successful digital transformation.

5 Content Marketing Facts You Need To Know (To Be Truly Epic)

A great customer experience always lies on great content marketing. With digital transformation in full swing, content has become the new focal point in the overall brand marketing effort.

Great content is never static. It moves with society and technology. In the wake of recent trends, we have traced 5 content marketing facts you absolutely need to know. And yes, they are all true.

Topics: Digital Customer Experience Social Networking Facebook Branding Archetypes Storytelling Content Marketing Inbound Marketing Mobile

Customer Delight: 5 Steps To Deliver Engaging Experiences

Do you have what it takes to engage customers? To connect with them on an emotional level and promote a positive reactions?

This is the basic requirement of customer delight: the willingness to go above and beyond normal relations in order to provide a customer experience that will leave an indelible impression.

Customer delight is not (just) a strategy; it is a business asset in markets where clients demand a leading role. It is so critical, in fact, that you should paint it on your walls and make it the core of company culture.

Topics: Digital Customer Experience Gamification Branding Storytelling Content Marketing Inbound Marketing

5 Great Marketing Ideas From Comics To Get DCX Superpowers

Long gone are the days when comic books were considered just a niche market for ultimate nerds lost in a world of superheroes with super problems. In the last decade, comics have become a global marketing phenomenon, thanks to major players like Marvel, DC and Image Comics.

If you are a marketer/entrepreneur trying to figure out how to take your customer experience to the next level, comic books are no laughing matter anymore. They can offer plenty of marketing ideas and teach you how to lead your brand from average to DCX superpowers.

Topics: Digital Customer Experience Branding Archetypes Storytelling Content Marketing Inbound Marketing

Bad Customer Experience: What Is The Real Cost For Your Company?

The customer is always right”, an old motto companies know pretty well. The foundation of every engagement and loyalty strategy. Sure, positive experiences are important, but is it really dangerous to underestimate the impact of unhappy clients?

What is the real cost of a single dissatisfied person trapped in a bad customer experience?

They say mobile technology has given life to a brand new generation of customers: connected, empowered and demanding. They say clients have replaced products as the cornerstone of marketing strategy. What does this mean for your business?

Topics: Digital Customer Experience Branding Storytelling Content Marketing Inbound Marketing

How Customer Obsession Will Drive Your Digital Transformation

Amazon, Starbucks, Nike, Apple, Google: they sell different products; they have peculiar storytelling, identity and archetypes; they are true to distinctive business principles and company mantra.

But one thing they have in common. One single element, more and more critical in this era of technology disruption: they all put their customer at the core of their strategy. They are customer-obsessed brands.

Topics: Digital Customer Experience Branding Archetypes Storytelling Content Marketing Inbound Marketing Big Data

3 Social Media Steps To Fix Bad Customer Experience

No more than a decade ago, companies didn’t really have to worry about the harmful effects of a bad customer experience on brand identity. The reason is simple: we didn’t have Facebook, there was no Twitter, LinkedIn or TripAdvisor.

In the pre-social media era, how many people could an angry customer reach with a negative message about you? Close friends and relatives, in the worst-case scenario. A number between 9 and 15 people. Probably not enough to damage the brand image and ruin your business. Well, those times are long gone.

Topics: Digital Customer Experience Social Networking Branding Storytelling Content Marketing

4 Lessons From Walt Disney To Improve Customer Experience

"What was the most magical experience of your life?"

Ask this question to random people on the street and the name ‘Disney’ will probably come out more than any other. It’s a matter of fact: the Disney brand - and its theme parks above all - is deeply linked with the idea of incredible and memorable experiences. So maybe you should ask to Mickey Mouse & Co. how to improve customer experience.

Topics: Digital Customer Experience Branding Archetypes Storytelling Content Marketing Mobile

Make The Digital Customer Experience Of You Your One Big Thing

Among the innumerable truths that Shakespeare told us in his vision of life and humanity, in Hamlet he offered one of his sagest counsels: “Know thyself and to thine self be true.

If you don’t understand what makes you uniquely you – if you don’t know yourself – how can others perceive your greatness, your unique and distinctive value and contribution? Make the digital customer experience of you your One Big Thing.

Topics: Digital Customer Experience Innovation Branding Archetypes Storytelling Content Marketing

The 10 Commandments (+1) of Customer Experience Management

In the Age of the Customer, nothing is more sacred than clients. Customers are the primary source of success and reward; at the same time they are - or should be - the ultimate reason why you do business.

Customer experience management, thus, become critical to engage them and win their unconditional love. And here are the 10 commandments to improve this two-ways connection, starting with their satisfaction and ending with your competitive advantage.

Topics: Digital Customer Experience Branding Storytelling Content Marketing Inbound Marketing

4 Ways Customer Journey Mapping Will Boost Customer Experience

Try to remember the last time you have given up on a product or service because of a bad overall experience. As a customer, there is nothing worse than those situations where you expect one thing, just to receive a totally different result, as if you were dealing with two different companies. Customer journey mapping is essential for brands to avoid these pitfalls and boost customer experience.

Topics: Digital Customer Experience Storytelling Content Marketing Inbound Marketing Big Data Customer Journey