Your source of insights for a successful digital transformation.

Engage Millennial Customers Using Mobile & Social Media

Millennial customers defy any categorization by definition. They have some traits in common, however: Mostly optimistic; self-aware and demanding; always connected and empowered by technology.

They breathe in symbiosis with their smartphone. They definitely are the living proof of the digital transformation, that has changed the way we live, communicate, search and make purchases. How can you engage and monetize millennials?

Topics: Digital Customer Experience Social Networking Branding Retail Content Marketing Wearable Mobile

Google I/O 2016 - Daydream, Allo, Instant Apps: The Key Announcements

Everyone in the business community was waiting for Google I/O 2016 with bated breath. We knew something big was coming, but probably none expected it to be this huge. So huge, in fact, that it can be considered the best conference in years, up there with the 2013 historical speech by Larry Page.

Daydream, Home, Allo, Duo, Instant Apps: as expected, at this year’s edition the giant from Mountain View has displayed its vision for a more ubiquitous way of interacting with mobile technology. You can now say goodbye permanently to the idea of Google as a search engine.

Topics: Digital Customer Experience Android Wearable Mobile

4 Mobile Marketing Trends For 2016 Digital Customer Experience

What's Next?” is always the most common question when you talk about the future of business and digital customer experience. Digital leaders look at the years ahead, ready to change their point of view and embrace the power of emerging technologies.

Too many brands are missing the importance of mobile in the everyday life of customers. It is our duty to trace the seeds of evolution and outline the top mobile marketing trends that will leave their mark on your strategy from 2016 on.

Topics: Digital Customer Experience Innovation Wearable Mobile Internet of Things

Customer Engagement - 5 Things Sports Can Teach You About Loyalty

What do you need to be the best? Everything you’ve got.

This slogan - taken from a famous advertising for sports apparel - wraps-up the greatest lesson digital marketers can learn about customer engagement from sports management.

And that is: If you don’t train to offer the best performance and deliver the best results, you will never overcome the competition to win your customers’ heart and mind. You will never improve customer experience.

Topics: Digital Customer Experience Gamification Social Networking Branding Storytelling Content Marketing Wearable Big Data Mobile

Apple Watch: Why Your Digital Customers Love The Smartwatch

Is the Apple Watch the innovation your digital customers are looking for? Sure, the smartwatch is not a recent invention, but only now it is becoming a business success. Estimates for the first quarter of 2015 talk about 3 to 5 million units sold. Add the multitude of Android Wear and you will have the whole picture of a promising market.

This could be enough for an answer, but the real truth always lies beyond cold numbers. Success or failure of the Apple Watch will decide the role of the smartwatch in the redefinition of digital customer experience and - as a consequence - of your digital marketing strategy.

Topics: Digital Customer Experience Future Neosperience Apps Payment Wearable Mobile Internet of Things Apple

Wearable Technology: 3 Trends For The Future of Quantified Self

There could be wearables for everyone. Far from being fancy gadgets made to impress coworkers and friends, the smartwatch and all wearable technology seem destined to build a solid market, possibly taking a large share from smartphones and tablets.

While companies are still trying to figure out how to include them into their mobile marketing strategy, smart watches, glasses and wristbands are already reshaping the customer journey. And that’s just the beginning: even more disruptive wearables may come very soon.

Topics: Digital Customer Experience Gamification Future Fashion Luxury and Beauty Wearable Big Data

WWDC 2015: El Capitan, iOS 9, Apple Music, Everything Apple Announced

The battle rages on. The WWDC 2015 sounded like a prompt answer to Google I/O. Apple tried to overshadow the eternal rival in the race to the future of technology. Did Apple settle the score?

From the stage of the Worldwide Developers Conference, Apple unveiled the details of everything coming soon to iOS, OSX, Apple Watch. With a juicy ‘one more thing’: Apple Music.

Topics: Digital Customer Experience Innovation iOS Automotive Android Wearable Mobile Internet of Things Apple

Google I/O 2015: From Android M To Android Pay, All You Need To Know

What we have witnessed during the Google I/O 2015 conference was nothing but Google's history in the making. Tech analysts already consider the last keynote a milestone for the future of Mountain View.

As expected, Google announced major news that will lead the company along the path to become more than a ‘search’ giant. From Android M (the new version of the mobile operating system), to Android Pay, from the Internet of Things to Now on Tap, the Big G aims at becoming your first reference in daily life.

Topics: Digital Customer Experience Innovation Automotive Android Payment Wearable Cloud Mobile Internet of Things

The Evolution Of Mobile Customer Experience: 4 Steps To Improve

What is the single most important element shaking up the way we live and connect with the world? Mobile connectivity is the word. Since the Internet walked out of our houses, business is constantly reinventing itself to answer the needs of always-connected customers.

With the spread of smartphones, the customer journey goes digital, forcing organizations to rethink how they engage with clients and employees. The mobile customer experience, thus, becomes top priority if you want to succeed in a new era of mobile as the real first screen.

Topics: Digital Customer Experience Branding Wearable Big Data Mobile Internet of Things

4 Email Marketing Trends That Will Affect Customer Experience

In the mobile era, you may think that Emails have lost their marketing appeal, but that is far from being true. Email Marketing is still considered one of the most important digital marketing techniques available, and competes with paid search for the highest ROI and budget volumes.

Traditional Email tactics, however, today don't work like they used to, and that’s a huge problem since they are meant to build customer loyalty and trust. There are few trends, though, that will soon change how you do plan your Emails and the digital customer experience.

Topics: Digital Customer Experience Analytics Content Marketing Inbound Marketing Wearable Big Data